2013-03-18 01:39:41 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Even though local consumers used to prefer the more recognised and usually more expensive laundry care brands, this situation started shifting close to five years ago, when the increasing offer of value-for-money brands by the main competitors (especially in the case of standard powder detergents), started creating positive awareness among local buyers, who were often willing to try such options in return for attractive savings. This trend continued developing, boosting its effects after 2009

Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading

companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/552491_laundry_care_in_costa_rica.aspx


Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

LAUNDRY CARE IN COSTA RICA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2007-2012
Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 4 Sales of Laundry Aids by Category: Value 2007-2012
Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 8 Laundry Care Company Shares 2008-2012
Table 9 Laundry Care Brand Shares 2009-2012
Table 10 Laundry Aids Company Shares 2008-2012
Table 11 Laundry Aids Brand Shares 2009-2012
Table 12 Laundry Detergents Company Shares 2008-2012
Table 13 Laundry Detergents Brand Shares 2009-2012
Table 14 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Irex de Costa Rica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Irex de Costa Rica SA: Competitive Position 2012
Punto Rojo SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 3 Punto Rojo SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Punto Rojo SA: Competitive Position 2012
Executive Summary
Most Home Care Categories Are Affected by Economic Slowdown
Mega Brands' Consolidation and Pricing Continues To Be the Main Purchase Driver for Home Care Products
Local and International Brands Compete for Consumer Preference
Modern Grocery Retailers Continue Increasing in Consumer Preference
Uncertain Global Economy Should Continue Affecting Value Sales
Market Indicators
Table 16 Households 2007-2012
Market Data
Table 17 Sales of Home Care by Category: Value 2007-2012
Table 18 Sales of Home Care by Category: % Value Growth 2007-2012
Table 19 Home Care Company Shares 2008-2012
Table 20 Home Care Brand Shares 2009-2012
Table 21 Penetration of Private Label by Category 2007-2012
Table 22 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 23 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 24 Forecast Sales of Home Care by Category: Value 2012-2017
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources

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