2012-07-03 08:22:09 - Fast Market Research recommends "Mobile VAS Markets, Applications, and Opportunities - 2nd Edition" from MindCommerce, now available

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the mobile VAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2016 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We

evaluate global market dynamics through analysis of specific regions and countries.


Full Report Details at
- www.fastmr.com/prod/435296_mobile_vas_markets_applications_and_o ..


Target Audience:

* Mobile device manufacturers
* Application stores/aggregators
* Mobile network operators and their partners
* Mobile VAS application development companies
* Mobile infrastructure and support service providers

Partial Table of Contents:

1.0 EXECUTIVE SUMMARY
2.0 INTRODUCTION
2.1 THE NEED FOR VALUE ADDED SERVICES
3.0 PREPAID SERVICES
3.1.1 MOBILE PREPAID SERVICES
3.1.2 CAMEL
3.1.3 TRIDENT TELECOM AND PREPAID SERVICES
3.1.4 OTHER MVNO (MOBILE VIRTUAL NETWORK OPERATORS)
3.1.5 PREPAID SERVICE FOR THE LTE
3.1.6 IP MULTIMEDIA SYSTEM (IMS)
3.1.7 MULTIMEDIA SESSIONS
3.1.8 MOBILE IP
3.1.9 IPV6
3.2 MOBILE APPLICATION STORE AND ITS POTENTIAL REVENUES FOR MOBILE OPERATORS
3.2.1 CONCLUSION
4.0 MESSAGING SERVICES
4.1 INTRODUCTION
4.1.1 MAILBOX
4.1.2 ADVERTISING VIA E-MAIL PUBLICITY
4.1.3 INXMAIL
4.1.4 PHONOTICS
4.1.5 VIRUSES AND SPAM
4.1.6 CONTENTSMARTZ AND E-MAIL PUBLICITY
4.1.7 SHORT MESSAGE SERVICE AND ITS APPLICATIONS
4.1.8 B2C ASPECT OF SMS
4.1.9 82ASK
4.1.10 AUTOMATIC ALERTING SERVICES
4.1.11 PREMIUM-RATE SMS SCAM
4.1.12 GOLDENBYTES
4.1.13 RAC
4.1.14 CELL BROADCAST SERVICE (CBS)
4.1.15 CELLTICK
4.1.16 (MMS) MULTIMEDIA MESSAGING SERVICE
4.1.17 NOWSMS
4.1.18 MOZAT
4.1.19 ANNY WAY MMS
4.1.20 UNIFIED MESSAGING
4.1.21 CYCOS AG
4.1.22 OPEN INTERFACE FOR UNIFIED MESSAGING
4.1.23 REDKNEE
4.1.24 KABIRA TECHNOLOGIES
4.1.25 OKSIJEN TEKNOLOJI
5.0 DIGITAL CONTENT
5.1.1 INTRODUCTION
5.1.2 CONTENT DELIVERY
5.1.3 CHARGING VIA PREMIUM CONTENT
5.1.4 ONLINE BILLING SERVICE PROVIDERS
6.0 LOCATION INFORMATION SERVICES
6.1 LOCATION BASED SERVICE
6.2 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS
6.2.1 LOCATION BASED SERVICE GAMING
6.2.2 LBS REGULATIONS
6.3 HOW LOCATION COMMERCE EXACTLY WORKS
6.3.1 LOCATION SYSTEMS
6.3.2 MAP SYSTEM
6.3.3 CONCLUSION
6.4 THE FUTURE OF THE LBS
6.4.1 LTE BENEFITS FOR THE LBS
6.4.2 CONCLUSION
7.0 MOBILE TV AS A VALUE ADDED SERVICE
7.1.1 MOBILE TV ECOSYSTEM
7.1.2 THE OPERATORS ROLE
7.1.3 HANDSET MANUFACTURERS ROLE
7.1.4 SOFTWARE VENDORS ROLE
7.1.5 CHARGING IN MOBILE TV
7.1.6 SPECTRUM
7.1.7 CONCLUSION
8.0 PRIVACY AND SECURITY OF M-BANKING AND HOW TO INCREASE PROFITS THROUGH NFC PAYMENTS AND NFC MARKETING
8.1.1 NFC USAGE AND APPLICATIONS
8.1.2 NFC ANALYSIS (WHERE IS THE PROFIT?)
8.1.3 SECURITY OF THE NFC AND ITS PAYMENT SYSTEMS
8.1.4 ATTACKS ON NFC SECURITY
8.1.5 USING NFC AS SECURE KEY STORAGE
9.0 MOBILE ADVERTISING
9.1.1 MOBILE MESSAGING VENDORS GROW UP
9.1.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
9.2 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
9.2.1 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
9.2.2 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020
9.2.3 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY
9.2.4 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY
9.2.5 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS
9.2.6 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES
9.3 MOBILE MARKETING VENDORS MAKE THEIR MARK
9.3.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS
9.3.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE
9.3.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020
9.3.4 RECOMMENDATIONS FOR THE MOBILE MARKETER DURING AN ECONOMIC DOWNTURN
9.3.5 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS
10.0 MOBILE COMMERCE AS A VALUE ADDED SERVICES
10.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY
10.1.2 THE FUTURE OF M-COMMERCE
10.1.3 M-COMMERCE FUTURE TRENDS
10.1.4 M-COMMERCE CHALLENGES
10.1.5 CONCLUSION
11.0 MOBILE COMMERCE AND ITS PROFIT FOR OPERATORS
11.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY
11.1.2 THE FUTURE OF M-COMMERCE
11.1.3 M-COMMERCE FUTURE TRENDS
11.1.4 M-COMMERCE CHALLENGES
11.1.5 CONCLUSION
12.0 MOBILE PAYMENT AND ITS POTENTIALS FOR OPERATORS TO MAKE PROFIT
12.1.1 MOBILE PAYMENT SYSTEMS
12.1.2 CURRENT M-PAYMENT MARKET
12.1.1 MONEY TRANSFERS
12.1.2 M-BANKING ECO-SYSTEM
12.1.3 MOBILE WALLETS
12.1.4 COMPARISON BETWEEN CURRENT WALLET SYSTEMS
12.1.5 ADVANTAGES OF THE M-PAYMENTS SYSTEMS
12.1.6 NFC PAYMENT VS CLOUD-BASED PAYMENTS
12.1.7 PAYPAL CLOUD BASED MOBILE PAYMENT
12.1.8 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?)
12.1.9 USING AMAZON CLOUD SERVICE WITH MOBILE PAYMENTS

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=435296&dt=t

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