2012-10-26 13:50:29 - Recently published research from Euromonitor International, "Oral Care in Greece", is now available at Fast Market Research

Sales of oral care products were driven by the financial crisis that has affected the incomes of all Greek consumers but also by the behaviour of Greeks towards dental hygiene. According to research by the Greek dental association, 62% of Greeks visit a dentist when there is an emergency such as pain and not for regular check-ups. In addition, according to the same research, 78% of Greek children have poor dental hygiene and the consequences of this typically become apparent when they reach...

Euromonitor International's Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving

growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/497722_oral_care_in_greece.aspx


Why buy this report?

* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

ORAL CARE IN GREECE
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Category: Value 2006-2011
Table 4 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares 2008-2011
Table 8 Toothpaste Brand Shares 2008-2011
Table 9 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 10 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Executive Summary
Recession and Shrinking Disposable Incomes Squeeze Value Sales
Product Offers, Discounts and Hunting for Value for Money Rule the Day
Intense Competition on the Edge of Recession
Direct Sellers, Supermarkets and Pharmacies Appear Recession-resilient
Exit From Recession Not Visible Over the Forecast Period
Key Trends and Developments
Turbulent Economic Conditions
Affordable Luxury Competes With Premium Products
Recession Halts Developments in the Men's Segment
Direct Sellers Gaining Momentum
Pharma Brands: A Developing Segment Under the Spotlight
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 16 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 18 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 19 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 20 Beauty and Personal Care Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 23 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 26 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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