2013-01-08 14:02:45 - Recently published research from Business Monitor International, "Spain Telecommunications Report Q1 2013", is now available at Fast Market Research

BMI View: The Spanish market is highly developed with high levels of penetration in mobile, fixed-line and broadband services. However, the telecoms market has been hit hard by economic conditions, resulting in subscription losses and downward pressure on prices. The outlook for the sector is mixed, with growth potential remaining in the wireless data market and in high-speed broadband, particularly when bundled with pay-TV services. However, the market will continue to be impacted by economic conditions with rising consumer price sensitivity set to limit financial performance in the sector in the short- to medium term.

Key Data:

¦ The mobile market contracted by 6.1% y-o-y to the end of September 2012, reaching 52.672mn subscriptions as a result of inactive subscription discounting by

market leader Movistar and secondranked Vodafone. ¦ Mobile ARPU continued to decline as a result of the heightened price sensitivity of consumers and the implementation of mobile termination rate cuts. ¦ Dedicated mobile broadband subscriptions declined 12.7% y-o-y to the end of June 2012, according to CMT data.


Full Report Details at
- www.fastmr.com/prod/523895_spain_telecommunications_report_q1_20 ..


Key Trends And Developments

A consequence of the macroeconomic crisis impacting the sector has been the speculation about changing ownership in the sector. In July 2012 it was reported that TeliaSonera was ready to sell its Yoigo mobile operations in Spain. The rumoured price tag for Yoigo is EUR1bn (US$1.2bn). Meanwhile, in October 2012 two high profile private equity companies invested up to EUR200mn for a 48% stake in Spanish regional converged services provider, Euskaltel.

Mobile operators have faced an increasingly hostile operating environment as macroeconomic conditions have raised consumer price sensitivity - leading to subscription losses and declining ARPU. However, regulatory measures have also played a key part, with cuts to mobile termination rates (MTR) enacted in Q212 contributing to declining ARPUs for operators. (However, it should be remembered that there will be a benefit in terms of reduced operating costs). Looking ahead, further MTR cuts in 2012, 2013 and 2014 will add to the pressure from macroeconomic crisis, which is set to continue at least in the short- to medium term.

In Q212 the two largest mobile operators, Telefonica (Movistar) and Vodafone announced they would follow Yoigo in moving away from handset subsidies in Spain. Meanwhile, Orange maintained handset subsidies, helping to boost subscription figures. Telefonica maintained its strategy, while Vodafone reinstated handset subsidies in August 2012, although the operator claimed this was only temporarily until mid-September 2012. Operator strategy over the issue is expected to be a key short- to medium-term competitive dynamic.

Partial Table of Contents:

BMI Industry View
- BMI Industry View
SWOT Analysis
- Mobile SWOT
- Wireline SWOT
- Political
- Economic
- Business Environment
Industry Business Environment Overview
- Business Environment Outlook
- Industry Rewards
- Industry Risks
- Country Risks And Rewards
- Table: Western Europe Risk/Reward Ratings, Q113
- Spain
Industry Forecast
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data And Forecasts
- ARPU
- Table: Telecoms Sector - Mobile ARPU (EUR) - Historical Data And Forecasts
- Fixed-Line
- Table: Telecoms Sector - Fixed Line - Historical Data And Forecasts
- Broadband
- Table: Telecoms Sector - Internet - Historical Data And Forecasts
Market Overview
- Regional Perspective
- Table: Spain Mobile Market Regional Comparisons, 2011
- Recent Developments
- Mobile Growth
- Market Share And Net Additions
- Table: Spain Mobile Market, Q312
- Subscriber Mix
- Table: Net Additions By Subscription Type ('000), Y-o-Y To Q312
- Usage (ARPU/MOU)
- MVNOs
- Table: Spanish MVNOs And Their Relationships, YE2011
- Networks
- Mobile Content/Value Added Services
- Table: VAS Timeline
- Table: Mobile Contract Wins
- Mobile Operator Tables
- Table: Market Overview
- Table: Movistar
- Table: Vodafone
- Table: Orange
- Table: Yoigo
- Europe - Western Europe Mobile Content
- Succeeding In A Sea Of Content
- All Eyes On Data
- Making Machines Pay
- Fixed-Line
- Broadband
- Table: Broadband Subscriptions By Technology ('000)
- Market Shares
- Cable
- WiMAX
- Pay-TV
- Table: Wireline Developments
- Converged Service Operator Tables
- Table: Telefonica
- Table: Ono
- Table: Orange
- Table: JazzTel
Industry Trends And Developments
- Industry Trends And Developments
Regulatory Development
- Regulatory Development
- Table: Regulatory Framework
Competitive Landscape
- Competitive Landscape
- Market Structure
- Table: Key Players -- Spain Telecoms Sector
- Table: Selected Operators - Financial Indicators
Operator Profiles
- Telefonica
- Vodafone
Regional Overview
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Full Table of Contents is available at:
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