2012-09-25 08:03:47 - New Beverages research report from Euromonitor International is now available from Fast Market Research

2011 witnessed moderate growth in total volume sales of tea, despite reduced purchasing power, as Romanians increasingly perceive tea as a entirely natural product, with important curative features. Indeed, the dynamism of tea is the consequence of changes in lifestyles and consumption habits during the boom period 2006-2008. During this time the perception of tea also changed, with a strengthening belief in herbal tea as medicine and black, green and fruit tea as breakfast drinks.

Euromonitor International's Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.


Full Report Details at
- www.fastmr.com/prod/465282_tea_in_romania.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

TEA IN ROMANIA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Laboratoarele Fares Biovital SRL in Hot Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Laboratoarele Fares Bio Vital SRL: Key Facts
Summary 2 Laboratoarele Fares Bio Vital SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Laboratoarele Fares Bio Vital SRL: Competitive Position 2011
Executive Summary
Hot Drinks Volume Sales Declined in 2011
Demand for Healthy Products Balanced the Loss of Purchasing Power
Multinationals Were the Best Performers in 2011
Small Grocery Retailers Dominated Distribution in 2011
Forecast Growth Influenced by Slow Economic Recovery
Key Trends and Developments
Consumption Influenced by Diminished Purchasing Power
Large Retailers Continued With Expansion Plans
Foodservice Impacted by Deterioration in Quality of Life
Rural Areas Offer Promising Growth Potential
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=465282&dt=t

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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