2013-01-31 12:48:02 - New Internet research report from MarketLine is now available from Fast Market Research
Since its launch in 1998, Tencent has grown from an unprofitable, privately owned enterprise into one of China's leading companies. The company's continued development has transformed it from a startup to a company with annual revenues of over CNY28bn ($4.3bn) and net income in excess of CNY10bn ($1.5bn). In 2012, Tencent was placed 37th in Millward Brown's BrandZ 100 most valuable brands.
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Full Report Details at
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operates through four business segments, IVAs and MVAs very much remain the backbone of the business. These two divisions accounted for over 92% of the company's total revenues in 2011, with IVAs in particular providing many of the company's revenue streams.
The company is highly reliant on its home market of China, a geography which accounted for over 98% of all revenue in 2011, and growth in China is slowing as the market nears saturation point. Consequently, the company is looking to grow its footprint overseas.
Tencent has adopted a number of strategies aimed at diversifying its revenue streams and growing its footprint overseas. The company has strengthened its presence in online gaming through a series of mergers and acquisitions and has begun to invest more heavily in operations outside of mainland China.
Your key questions answered
* How large is Tencent as a company?
* How has Tencent achieved its position as China's leading Internet platform?
* What challenges does the company face and how is it tackling them?
Report Table of Contents:
TENCENT: A BRIEF HISTORY
Since its launch, Tencent has become a global superbrand
Tencent was founded as a provider of Internet value-added services
In 2004, Tencent undertook a successful IPO
Internet value-added services
Mobile value-added services
This offering has helped establish Tencent as the leading IVA company in China
THE PROBLEMS IDENTIFIED
The company believes its business model to be unbalanced
IVAs represent the greatest concentration issue for Tencent
The company has also identified its reliance on China as a problem to be addressed
This over-reliance is a concern as active user growth in China is slowing
STRATEGIES TO COUNTER THESE PROBLEMS
Strategies have been adopted to counter the issues identified
Online advertising is a fast-growing area of operation for Tencent
M&A and partnerships as a growth strategy
Tencent has benefitted from government incentives
The company sees online gaming as a large growth area
Tencent is growing its international footprint
Tencent represents a Chinese success story for the digital age
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