2012-10-10 00:04:39 -
Fast Market Research recommends "Writing Instruments in China" from Euromonitor International, now available
With increasing usage of electronic appliances such as PCs, smartphones, PDAs, and instant messaging services such as MSN and QQ, people are writing less and demand for writing instruments is falling.
Euromonitor International's Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Full Report Details at
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www.fastmr.com/prod/468063_writing_instruments_in_china.aspx
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
WRITING INSTRUMENTS IN CHINA
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2007-2012
Table 2 Sales of Writing Instruments by Category: Value 2007-2012
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 4 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 5 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 6 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 7 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 8 Writing Instruments Company Shares 2007-2011
Table 9 Writing Instruments Brand Shares 2008-2011
Table 10 Sales of Writing Instruments by Distribution Format 2007-2012
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 12 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 15 Sales of Pens by Institutional Channels vs Retail: Volume 2008-2012
Shanghai Mg Stationery Inc in Personal Accessories (china)
Strategic Direction
Key Facts
Summary 1 Shanghai MG Stationery Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Shanghai MG Stationery Inc: Competitive Position 2011
Executive Summary
Growth Still Dynamic But Slower
Trading-up Trend Continues
Multinationals Accelerate Their Allocation in China
Specialists Taking Share From Department Stores
Personal Accessories Set To Keep Growing But at A Slower Pace
Key Trends and Developments
Multinationals Speed Up the Allocation in Multiple Categories
Bright Colours and New Technology
Specialist Channels Gaining Distribution Share
Trading-up Trend Slows Down
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2007-2012
Table 17 Sales of Personal Accessories by Category: Value 2007-2012
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 19 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 20 Personal Accessories Company Shares 2007-2011
Table 21 Personal Accessories Brand Shares 2008-2011
Table 22 Sales of Personal Accessories by Distribution Format 2007-2012
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at
www.fastmr.com/catalog/publishers.aspx?pubid=1009
About Fast Market Research
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