2012-09-13 17:38:41 - Fast Market Research recommends "Bleach in Brazil" from Euromonitor International, now available

The versatility of bleach, combined with rising disposable incomes amongst low-income consumers, were the main reasons behind the strong performance experienced by bleach in 2011, with growth of 13% in current value terms, compared with a CAGR of 9% in the review period. In addition to removing stains, bleach is also used to clean floors and bathrooms, and also as an agent to kill "dengue" mosquitoes.

Euromonitor International's Bleach in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key

factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461011_bleach_in_brazil.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN BRAZIL
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Industria Anhembi SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Industria Anhembi SA: Key Facts
Company Background
Production
Summary 2 Industria Anhembi SA: Production Statistics 2011
Competitive Positioning
Summary 3 Industria Anhembi SA: Competitive Position 2011
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 5 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2011
Competitive Positioning
Summary 6 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2011
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 7 Unilever Brasil Ltda: Key Facts
Summary 8 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 9 Unilever Brasil Ltda: Production Statistics 2011
Competitive Positioning
Summary 10 Unilever Brasil Ltda: Competitive Position 2011
Executive Summary
Higher-value Products Drive Sales in Home Care
Growing Demand for Convenient Products
Investment in Acquisition To Remain Competitive
Grocery Retailers Dominates the Distribution of Home Care Products
Value-added Products Will Continue To Push Up Sales
Key Trends and Developments
Investment in Acquisitions and Product Extensions To Remain Competitive
Informality and Home-made Products Are Challenges To Home Care
Consumers Look for Convenience and Efficiency in Home Care Products
the Rise of Eco-friendly Products Is Encouraged by the National Policy on Solid Waste
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 11 Research Sources

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