2012-10-12 04:50:57 - New Consumer Goods market report from Euromonitor International: "Bleach in Spain"

For another consecutive year, the economic recession continued to shape consumers' shopping patterns, which had direct repercussions on home care products in general, and on the bleach category in particular. With more Spaniards having tighter budgets and less spending money available, consumers tended to opt for cheaper alternatives or basic products when it came to household cleaning. According to trade sources, consumers are currently buying fewer cleaning products in general, but continue...

Euromonitor International's Bleach in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/493187_bleach_in_spain.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN SPAIN
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Iberica SA: Key Facts
Summary 2 Henkel Iberica SA: Operational Indicators
Company Background
Production
Summary 3 Henkel Iberica SA: Production Statistics 2011
Competitive Positioning
Summary 4 Henkel Iberica SA: Competitive Position 2011
Procter & Gamble Espana SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Espana SA: Key Facts
Summary 6 Procter & Gamble Espana SA: Operational Indicators
Company Background
Production
Summary 7 Procter & Gamble Espana SA: Production Statistics 2011
Competitive Positioning
Summary 8 Procter & Gamble Espana SA: Competitive Position 2011
Executive Summary
Poor Performance of the Economy Negatively Affects Home Care
Private Label Sees A Rising Share in Home Care
Liquid Detergents Continues Its Unstoppable Advance
Changing Consumer Patterns Benefit Certain Categories
Darker Times Are Yet To Come
Key Trends and Developments
the Economy Pushes Consumers To the Edge
Sustainability and Environmental Care As Key Corporate Policies
Consumers in Times of War... Or Crisis
Make It Quick, Make It Easy, Make It Effective!
the Competition Intensifies
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 9 Research Sources

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