2013-08-21 11:37:46 - Recently published research from Canadean, "Canada Beer Market Insights 2013", is now available at Fast Market Research
A detailed market research report on the Canada beer industry. Researched and published by Canadean. www.fastmr.com/prod/670902_canada_beer_market_insights_2013.aspx
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Canada beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The beer market in Canada saw yet another decline of around 2% in 2012.
What are the key drivers behind recent market changes?
Consumers are increasingly turning to other beverages, such as wine and spirits, upholding a steady decline for beer.
Full Report Details at
What makes this report unique and essential to read?
The Canada Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canada Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
Craft breweries are beginning to improve the market with their diverse product offerings. Canada saw more craft breweries open in 2012, than any other year on record.
The larger breweries are increasing their efforts to attract female drinkers, in order to win sales back from wines and spirits.
The National Hockey League lockout (a labor dispute that began a month before the scheduled start of the season) was declared after an agreement could not be met before the expiry of the CBA. The lockout shortened the season by almost half and had a major impact on the sales of beer.
New flavors were introduced, in an attempt to attract female consumers.
Companies Mentioned in this Report: LABATT BREWERIES, MOLSON COORS, MOOSEHEAD BREWERIES LTD, SLEEMAN BREWERIES LTD, Big Rock Brewery, Creemore Springs Brewery, Mountain Crest Brewing Company
Partial Table of Contents:
Canadean Canada Beer Market Insights Report 2013
Section 1 Market Context
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1984-2015F
Table - Economic Indicators, 2004-2014F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Provincial Excise Taxes
Table 1.5.3 - Historical Excise Rates of Beer
Table 1.5.4 - Legal Controls on Beer
Table 1.5.5 - Tax Burden on Beer @ 5% Abv
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
Beer Key Facts
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2012
Chart - Consumption by Pack Material/Type, 2012
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
DISTRIBUTION AND PRICING TABLES
Table 3.9 - Trade Margin Build-Up Model
Table B 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2011-2013
Table B 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Full Table of Contents is available at:
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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