2013-02-02 15:50:48 - New Consumer Goods market report from Euromonitor International: "Cat Food in Norway"

In 2012, cat food is expected to experience equally high growth as dog food, but remain a smaller category in absolute value terms. Despite the fact that there are almost twice as many cats as dogs in Norway, value sales of cat food are lower than value sales of dog food. First of all, cats require almost five times lower calorie intake. Secondly, cats are not as beloved as dogs. Norwegians less readily trade up in cat food, and are more reluctant to expand their consumption beyond what is...

Euromonitor International's Cat Food in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing

you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
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Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

CAT FOOD IN NORWAY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2007-2012
Table 2 Cat Population 2007-2012
Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Cat Food by Category: Volume 2007-2012
Table 5 Sales of Cat Food by Category: Value 2007-2012
Table 6 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Cat Food by Category: Value 2007-2012
Table 9 Cat Food Company Shares 2007-2011
Table 10 Cat Food Brand Shares 2008-2011
Table 11 Cat Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 14 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Summary 1 Cat Food by Price Band 2010
Felleskjopet As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 2 Felleskjopet AS: Key Facts
Summary 3 Felleskjopet AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Felleskjopet AS: Competitive Position 2011
Kruuse Norge As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 5 Kruuse Norge AS: Key Facts
Summary 6 Kruuse Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kruuse Norge AS: Competitive Position 2011
Executive Summary
Pet Care Is Stable, With Dog Care Entering A Mature Stage
Therapeutic Food Starts To Gain Ground
Dog and Cat Treats Sees the Fastest Growth
Non-grocery Retailers Dominate Value Sales
New Product Launches Secure Growth for the Key Players
Growth in Pet Care in Norway Remains Strong Over the Forecast Period
Key Trends and Developments
Expenditure on Pets Continues To Increase
Growing Interest in Frozen/freeze-dried Food for Dogs and Cats
Consumers Become More Knowledgeable
Pets Live Longer
the Market for Therapeutic Pet Food Strengthens in Norway
Dogs Remain the Best-loved Pets
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012

Full Table of Contents is available at:
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