2013-01-15 13:24:25 - Fast Market Research recommends "Comet | Verdict Company Briefing" from Verdict Research, now available

Comet has struggled to compete in a tough trading environment, progressively losing market share since this peaked in 2010. This profile explains the direction Comet is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer's outlook over the coming years.

Scope

* Identify opportunities in the electricals market by understanding Comet's strategic decision making in a declining market
* Take advantage of new electricals products on the market that Comet have identified to boost growth
* Benchmark your electricals performance by comparing sales data and market share


Full Report Details at
- www.fastmr.com/prod/530253_comet_|_verdict_company_briefing.aspx


Report Highlights

Comet has strong visitor appeal across a broad range of demographics. However

it finds particular appeal among the over 45s. The retailer has struggled to build appeal among a younger generation of shoppers, with its product mix, dominated by big ticket white goods, proving expensive and a lack of a focus on exciting new technology.

With Best Buy closing its entire 11 big box out-of-town stores in November 2011, and many independent electricals retailers also closing down over the past year, there are opportunities for recovery in the coming year. Retailers able to weather the economic storm will be able to grow revenues at a fast pace in 2013.

To drive its market share forward, Comet will need to continue to build on its multichannel approach, with a focus on click & reserve and click & collect, and rebuild its customer service reputation by having fully trained expert advisers on hand to assist customers.

Reasons to Get this Report

* Which customer segments visit Comet for electricals and what is its share of each demographic group?
* What is Comet's strategy for its future store portfolio and what impact will this have on its sales?
* What is Comet's share of the UK electricals market?
* How has Dixons' electricals performed compared to the total UK electricals market?

Report Table of Contents:

OVERVIEW
Introduction
Summary
Supplier difficulties hasten fall into administration;
Comet falls to fourth behind Apple in electricals market share;
Suffers from tie to housing transactions;
Set to build value for money proposition ...
... but must also focus on customer service offer;
Opportunity to build gaming market share;
Flexibility key to growth.
COMET
Begins to stabilise
Outlook
New team needs to make changes
Recent key events
(Untitled sub-section)
Proposition & customer profile
Financials
Revenue declines rapidly
How Comet lost its way
Space
Sector performance and market share
METHODOLOGY
Verdict company briefing
Financial information
Market size calculation
Sales density calculation
Further reading
Ask the analyst
Disclaimer
TABLES
Table: Comet company information 2012
Table: Comet retail proposition 2012
Table: Comet key operating statistics 2007-12e
Table: Comet trading record 2002-12e
Table: Comet UK store portfolio 2002-12e
FIGURES
Figure: Comet fascia 2012
Figure: Comet visitor share by demographic group 2012
Figure: Comet UK sales and growth to end of April 2007-12e
Figure: Comet operating profit and growth to end of April 2006-11
Figure: Comet electricals market shares 2007-12e
Figure: Pluggedin, Comet's tech review and advice site
Figure: Annualised Comet UK sales growth and UK electricals sales growth 2007-12e

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.