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New Market Research Report: Consumer Attitudes and Online Retail Dynamics in Mexico, 2013

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2013-12-14 11:17:21 - Recently published research from Conlumino, "Consumer Attitudes and Online Retail Dynamics in Mexico, 2013", is now available at Fast Market Research

Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in Mexico, 2013" is the result of Conlumino's extensive market research covering the online retail industry in Mexico. It provides the

magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexico's online retail value chain and for new companies considering entry into Mexico's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Mexico's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Full Report Details at
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What is the current market landscape and what is changing?
The Mexican online retail market is expected to grow at a CAGR of 20.42% during 2012-2017, outpacing sales growth in physical retail stores, which is forecast to grow at just 4.86% during the same period.

What are the key drivers behind recent market changes?
A large young population and a rising middle class will drive the online retail market in Mexico.

Key Features and Benefits
Understand the consumer behaviour and online trends in Mexico.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues
Internet infrastructure in the country still at a nascent stage

Broadband internet speeds in Mexico are among the lowest in OECD nations

Key Highlights
Shopping through mobile devices has been on the rise in Mexico, due to the rising number of smartphone owners who use their mobile phones to access the internet.

Retailers invest in improving their supply chains as poor infrastructure led to the delayed delivery of goods

Companies Mentioned in this Report: Appliances Online, ABC Shop, Sneaking Duck, Shoes of Prey

Partial Table of Contents:

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Mexico's Online Shopping Environment
3.1.1 Internet infrastructure in the country still at a nascent stage
3.1.2 Broadband internet speeds in Mexico are among the lowest in OECD nations
3.2 Consumer Attitudes and Behavior
3.2.1 M-Commerce on the rise
3.2.2 Retailers invest in improving their supply chains as poor infrastructure lead to delayed delivery of goods
3.2.3 Growing number of social media users in Mexico provide new opportunities to retailers
3.2.4 Lower penetration of credit cards and digital buyers will impact online sales growth
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Mexico online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Mexico retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Mexico
5.1 Retailer 1: Liverpool
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: El Palacio de Hierro
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Mexico
5.3.1 Superama
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017

Full Table of Contents is available at:

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