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New Market Research Report: Ghana Telecommunications Report Q1 2014

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2014-01-03 18:19:57 - Recently published research from Business Monitor International, "Ghana Telecommunications Report Q1 2014", is now available at Fast Market Research

Ghana's mobile market recorded significantly slower growth in 9M13 compared to the same period in 2011 and 2012, a sign of increasing market saturation with the mobile penetration rate now above 100%. Although there are considerable new subscriber growth opportunities in rural areas, we expect the mobile operators to pursue value growth by expanding their data and other non-voice service offerings in urban areas in order to offset the sluggish revenue growth from traditional voice services. Meanwhile, the country's fixed-line sector will continue to underperform in the short to medium term owing to lack of competition and limited investment in network infrastructure development.

Full Report Details at
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Key Data

* The Ghanaian mobile market grew by 2% q-o-q in

Q313, compared with 2.1% in the previous quarter and 6.5% a year earlier.
* Mobile ARPU contracted by 5% in Q313, reflecting continued fierce competition in the mobile market.
* The fixed-line market contracted by 1.1% q-o-q in Q313.

Risk/Reward Ratings

Ghana climbs one place to fifth position on BMI's Risk/Reward ratings table this quarter, behind Nigeria, Angola, South Africa and Gabon. Ghana scores above the regional average in all four of our ratings categories. The country's lowest rating is in the Industry Rewards category where it is held back by increasing market saturation and strong downward pressure on ARPUs despite the rapid uptake of mobile data services.

Key Trends And Developments

Vodafone Ghana has lost a long-running legal battle with local vendor International Rom. In November 2013, the commercial division of the High Court in Accra ordered the operator to settle a debt of over US $11mn in overdue bills and accumulated interest to the Tema-based vendor. International Rom filed a lawsuit against Vodafone in 2009 for illegally terminating a number of agreements signed in 2003 for the provision of complete turnkey services and refusing to pay the outstanding bills. On May 15 2013, the court awarded the judgement debt against Vodafone, however, the operator filed several stay of executions in relation to the debts, but its latest application, filed on November 5, was rejected, paving the way for International Rom to secure a garnishee order against Vodafone.

In September 2013, the NCA reported that 447,095 subscribers used mobile number portability (MNP) service in Ghana in the year to July 31 2013, a 21% year-on-year (y-o-y) increase on the 370,107 ported numbers reported a year earlier. According to a press release, the total number of completed porting requests (since the launch in July 2011) has reached 817,202, which represents 3% of the country's mobile subscriber base of 27mnn. Meanwhile, the average porting times dropped from five hours and 21 minutes reported in July 2011, to five minutes and 25 seconds in June 2013. NCA attributed the success of the MNP services to the initial advance preparations and rigorous testing and the collaboration among all the key stakeholders.

Partial Table of Contents:

BMI Industry View
- Mobile
- Wireline
- Political
- Economic
- Business Environment
Industry Forecast
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data & Forecast, 2010-2017
- Table: Telecoms Sector - ARPU - Historical Data & Forecast, 2011-2017
- Fixed Line
- Table: Telecoms Sector - Fixed Line - Historical Data & Forecast
- Broadband
- Table: Telecoms Sector - Internet - Historical Data & Forecast, 2010-2017
Industry Business Environment Overview
- Sub-Saharan Africa Risk Reward Ratings
- Table: Sub-Saharan Africa RRR, Q1 2014
Market Overview
- Mobile
- Regional Perspective
- Table: Ghana Mobile Market Regional Comparison, 2012
- Key Developments
- Market Growth
- Table: Ghana Mobile Market ('000)
- Market Share
- Usage
- Networks
- Table: Comparison Of 3G Pricing, May 2013
- Content
- Mobile Operator Data
- Table: Market Overview
- Table: MTN
- Table: Vodafone
- Table: Tigo
- Table: Airtel
- Table: Glo
- Table: Expresso
- Africa Mobile Content
- Non-Voice Revenue Contribution Still In Double Digits
- Diversity Of Services
- Mobile Crossovers Keep Growing
- Entertainment VAS Appeal To Local Appetites
- Vodacom Drives M2M Growth In Africa
- Fixed Line
- Table: Ghana Fixed-Line Market
- Broadband
- Table: Wireline Developments Table
Industry Trends And Developments
- Table: Market Trends And Developments
- Table: Value-Added Services Developments
Regulatory Development
- Regulatory Overview
- Table: Ghana's Regulatory Bodies And Their Responsibilities
- Regulatory Developments
Competitive Landscape
- Table: Key Players - Ghana Telecoms Sector
- Table: Operators Financial Indicators
Company Profiles
- Vodafone Ghana
- MTN Ghana
Regional Overview
- Regional Overview
Demographic Forecast
- Demographic Outlook
- Table: Ghana's Population By Age Group, 1990-2020 ('000)
- Table: Ghana's Population By Age Group, 1990-2020 (% of total)
- Table: Ghana's Key Population Ratios, 1990-2020
- Table: Ghana's Rural and Urban Population, 1990-2020
- Table: Glossary Of Terms

Full Table of Contents is available at:

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

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