2012-09-17 04:12:47 - Recently published research from Euromonitor International, "Incontinence in Turkey", is now available at Fast Market Research

Increasing levels of education and hygiene awareness, as well as rising urbanisation, stimulated sales of incontinence products in Turkey in 2011. People were embarrassed and uncomfortable about buying incontinence products in the past. With increased hygiene awareness, they now know that they should use these products for health reasons, and taboos are gradually being left behind. Moreover, the availability of incontinence products has increased.

Euromonitor International's Incontinence in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market -

be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461078_incontinence_in_turkey.aspx


Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

INCONTINENCE IN TURKEY
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2006-2011
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2006-2011
Table 3 Incontinence Retail Company Shares 2007-2011
Table 4 Incontinence Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016
Executive Summary
Tissue and Hygiene Registers Significant Growth
Increasing Awareness of Hygiene and Rapid Urbanisation Stimulate Sales
Procter & Gamble Leads Retail Hygiene and Ipek Kagit Leads Retail Tissue
Supermarkets Is the Leading Distribution Channel
Volume Growth Is Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Strong Competition Between Local and Multinational Companies
Better Lifestyles in Turkey Stimulate Sales
Green Products Are Becoming More Popular
New Hectic Lifestyles Result in Practical Solutions
the Retail Environment Is Developing Rapidly
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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