2013-08-21 11:36:47 - New Beverages market report from Canadean: "India Beer Market Insights 2013"
A detailed market research report on the India beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
In the light of a slowdown in the rate of Indian GDP growth, combined with a complex and burdensome tax regime, the Indian beer market has seen growth rates begin to decline.
What are the key drivers behind recent market changes?
Increased and unpredictable tax rates have caused prices to
rise while strong beers continue to find favour as a result of their perceived greater value for money.
Full Report Details at
What makes this report unique and essential to read?
The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the India Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
Slow-down in economic growth impacting beer market.
High tax burden weighs down on brewers and consumers alike
High levels of state control over the prices of beer
Multi-nationals gaining ground
Lager type beer dominates the market with little variation
UB Group, which accounted for well over half the Indian market is now just about at the half way mark and losing market share year on year.
The Indian government has a liberal approach to foreign investment in the beer industry leading to the attempts of multinationals to gain a strong foothold in the country.
The scope for imports remains limited as major brands are now brewed domestically.
Carlsberg has multiple filling locations in India and moving in early with its strong variants has built up a 5% market share with high growth and a sizeable reach across India
The beer market will continue to grow steadily, from a low per capita base, driven by the trend among the younger generations of consuming alcoholic beverages as social restrictions ease. This growth would likely be even higher were it not for the restraining effects of the tax regime.
Companies Mentioned in this Report: MOHAN MEAKIN LTD, SABMILLER INDIA, UB GROUP, Carlsberg India, Lilasons, Mount Shivalik, Som Distilleries and Breweries, Yuksom Breweries, Cobra Beer
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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