2013-01-30 09:48:43 - Fast Market Research recommends "Lenovo Group: Innovation and expansion in the digital age" from MarketLine, now available

Introduction

In 1984, the Chinese Academy of Sciences provided funds of CNY200,000 (around $25,000) to found the New Technology Developer Inc., which, following a series of name changes and several acquisitions, would go on to become Lenovo Group Limited, a global IT company with revenues of almost $30bn in its FY2011/12.

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Highlights

Through product innovation, the establishment of a national sales network, a focus on the Chinese consumer, and brand recognition, Lenovo has established itself as a leading player in the

Chinese PC market, holding a 35.2% market share in Q1 of its 2012/13 financial year.
Through a number of mergers, acquisitions, and joint ventures, Lenovo has managed to grow its global footprint in recent years, increasing market share in both mature and emerging markets in the process.
Spurred on by technological advancement and consumer trends, Lenovo has diversified its hardware offering, and now offers tablet PCs and smartphones in addition to traditional PC products.


Full Report Details at
- www.fastmr.com/prod/532545_lenovo_group_innovation_and_expansion ..


Your key questions answered

* How did Lenovo grow from a small start-up company to become the top player in the Chinese PC hardware market?
* How has Lenovo expanded into the international market, and what strategies has it employed to boost its global footprint?
* How has Lenovo adapted to changes in the technological landscape?

Report Table of Contents:

OVERVIEW
Catalyst
Summary
THE COMPANY IS A MARKET LEADER IN CHINA
The company's initial innovation kicked off Chinese optimized computing
Legend capitalized upon the growing Chinese PC market
The group has responded to challenges in the Chinese market
Prior to FY2005/06, China accounted for the vast majority of Lenovo's revenues
A maturing market and competitors' growth in market share threatened Lenovo's stability
Lenovo's acquisition of IBM's PC division further consolidated its Chinese dominance
LENOVO HAS GROWN ITS GLOBAL FOOTPRINT
The acquisition of IBM's Personal Computing division paved the way for global expansion
The acquisition led to the creation of a multinational PC player
Ensuing partnerships with IBM further facilitated Lenovo's global expansion
The acquisition of IBM's PC division quadrupled Lenovo's revenues and established the company in the US
Lenovo utilized global events in order to promote the Lenovo brand name outside of China
Lenovo now focuses on regional sponsorships, rather than global ones, to target key markets
Lenovo has established a strong presence in other mature markets through further acquisitions and joint ventures
The 2011 acquisition of Medion AG expanded Lenovo's Western European presence
Lenovo's joint venture with NEC Corporation created another market leader
Lenovo's mature market revenue has dramatically increased in recent years
Lenovo has recently expanded this strategy to Brazil
The Brazilian market is expected to achieve very strong growth to 2016
Lenovo has invested heavily in its Brazilian operations this year
Lenovo has acquired another consumer electronics company in Brazil
LENOVO IS DIVERSIFYING ITS HARDWARE PRODUCT OFFERING
The IT market is changing
Lenovo sees product diversification as complementary to its PC offering
Apple's success is reflective of market change
Lenovo has entered the smartphone market
Lenovo has reacted to industry trends by reacquiring its mobile handset business
Pricing and brand recognition have been key to Lenovo's smartphone success
Lenovo will target emerging markets next with its smartphones
Lenovo has entered the tablet PC market
Lenovo offers tablet PCs both within and outside of China
Hybrid tablet PCs innovate Lenovo's traditional PC offering
CONCLUSIONS
Lenovo has established itself as a global IT hardware provider
APPENDIX
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