2013-12-04 11:16:05 - New Transportation research report from MarketLine is now available from Fast Market Research
PT Lion Mentari Airlines has become Indonesia's largest privately run airline, with a strong position in the domestic market. Following a decade of growth on par with Indonesia's general economic performance the company hopes that it can push into a premium position in the regional market. It has signaled its intent by signing Boeing's largest ever order in February 2013, worth $22.4bn.
Features and benefits
* Analysis of the Indonesian airline market and how Lion Air rose to prominence against its rivals.
* Evaluating the potential implications of Lion Air's entry into the wider regional Low cost carrier market.
Lion Air has grown from a single plane startup to a company with a fleet of over 100 airplanes in 12 years. It
has exploited Indonesian market conditions and economic potential to grow to this stature. The group has three brands, and fervently keeps costs down, allowing the airline to succeed through price competitiveness.
Lion Air is eyeing potential overseas markets to further expand. The company is eyeing its South Asian neighbors as future destinations. The company has already established joint ventures in Malaysia and Thailand. Furthermore, the company has completed massive orders with The Boeing Company and Airbus.
Lion Air's rapid growth will inevitably propel it into contention with other regional players. Competition in other markets it is targeting are far from inert. International expansion must also not be advocated at the expense of the domestic market. Lion Air's titanic order of aircraft may also work against it if it cannot properly exploit growth.
Full Report Details at
- www.fastmr.com/prod/738001_lion_air_indonesian_airline_seeking_r ..
Your key questions answered
* How has Lion Air grown to become the largest carrier by volume in Indonesia?
* What are Lion Air's future plans?
* What are the threats to Lion Air's current objectives?
Report Table of Contents:
LION AIR'S GROWTH IN INDONESIA
Indonesia's economic prospects
Indonesia's air traffic market
Plenty of scope for international and domestic travel expansion
Lion Air in the Indonesian market
Lion Air's offerings
Wings subsidiary helps to compete regionally
Batik, Lion Air's full service subsidiary, expands its portfolio
Lion air's success
LION AIR'S INTERNATIONAL EXPANSION PLANS
Lion Air's international joint ventures
Malindo Air serves Lion Air in Malaysia
Malindo and Malaysia; a base for further expansion
Thai Lion marks entry into the Thai market
Are there other opportunities for Lion Air?
Lion Air's investment spree will defer cost advantages
Boeing and Airbus orders: one of the world's most modern fleets
ATR orders will bolster the short route fleet
THREATS TO LION AIR'S EXPANSION
Further expansion will pit Lion Air against regional champions in tougher markets
The presence of low cost carriers negates Lion Air's previous advantage
Thailand will be much a tougher market than Malaysia
Future targets will also prove difficult tasks
Lion Air's safety record damages its reputation
Lion Air must fortify its position in the Indonesian market
Lion Air versus Garuda
Sriwijaya and AirAsia subsidiaries also seeking to exploit Indonesian market
Lion Air's inventory expansion could backfire
Lion Air's lack of international traction could undermine it
Lion Air has grand schemes, but there may not be room for another low cost carrier in Asia
Ask the analyst
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