2013-12-08 01:30:14 - New Retailing research report from MarketLine is now available from Fast Market Research
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury, sport and performance eyewear. The company started in 1961, as a small workshop, with only 14 employees. Today it is present in over 130 countries, designs and retails more than 80.0% of the world's major eyewear brands and claims that 500 million people around the world wear its products.
Features and benefits
* This case study examines Luxottica's pursuit of extreme integration strategy to build its incumbent position in the global eyewear market.
* This case study looks at the development of the global eyewear industry, its growth drivers and risks to consider.
* This case study analyzes the competition in the global eyewear market.
Full Report Details
- www.fastmr.com/prod/737999_luxottica_rise_to_power_through_extre ..
The global eyewear industry has suffered the consequences of the economic crisis, with many optical shops closing down during the last 4 years. However, in terms of revenue, the industry has now recovered and is expected to gain steady momentum in coming years.
Developed markets are the largest revenue contributors to the global eyeglasses industry due to the higher penetration of eyewear products in these geographies. Growth in the short to medium term period is expected to come from emerging markets of Asia-Pacific and Latin America.
Majority of Luxottica's operations are concentrated in North America and Europe but the company, through strategic acquisitions and organic growth is expanding into emerging markets. Strong brand portfolio makes Luxottica's products known all over the world and the company is determined to build its international leadership based on it.
Your key questions answered
* How is the global eyewear market developing? What are most lucrative segments? What are the growth drivers and risks to consider?
* Who are the main industry players? How did Luxottica build its dominant market position?
* What are the company's revenues, main brands and markets?
* How to build a vertically integrated business model?
Report Table of Contents:
DEVELOPMENT OF THE GLOBAL EYEWEAR INDUSTRY
Global eyewear industry expected to gain steady momentum in the next few years
Spectacle lenses and frames enjoy high degree of penetration but consumer demand for contact lenses is rising faster
Developed countries are the largest revenue generators, but short and medium term growth is expected to come from emerging markets
Population aging will drive the eyewear market growth
New sales channels are growing at a faster rate than traditional ones
Competition in the global eyewear market is limited despite sheer number of players
Eyewear industry risks to consider
FROM A CONTRACT MANUFACTURER TO THE INTERNATIONAL INCUMBENT - LUXOTTICA'S RISE TO POWER
Transition from a small contract manufacturer to an independent producer
Luxottica's business is concentrated in North America and Europe
Strong Luxottica's overall results help recover the gap lost between 2007-2009
Over 72 million pairs of glasses sold in 2012
Retail distribution generates majority of Luxottica's revenues
North America is Luxottica's biggest market but emerging countries are expected to grow at the fastest rate
Luxottica's house brands generate 70% of total sales
Luxottica maintains an effective degree of monopoly in the global eyewear market
PURSUING THE STRATEGY OF VERTICAL INTEGRATION
Extreme vertical integration allows Luxottica to maintain its leadership position
Strategic acquisitions expand Luxottica's operations
World's first significant eyewear manufacturer to enter retail market
Leap into eye care services with launch of EyeMed Vision Care
Integration of distribution system brought increased efficiency of Luxottica's operations
Collaboration with fashion industry lead to creation of a world class brand portfolio
Driving growth through innovation and product development
Engagement in global fight with counterfeit products
Luxottica's business model proven successful in challenging economic environment
Further development opportunities clouded by dependence on one geographical region and uncertainty of global economy
Ask the analyst
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