2013-01-15 13:13:05 - Fast Market Research recommends "Performance and Forecast of the Cabin Filter Market in Italy: 2011-15" from Verdict Research, now available

While the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of cabin filters on an annual basis, it is important to consider all factors that affect motorists' cabin filter choices.

Scope

* Achieve revenue growth by understanding the forecast sales of cabin filters by country and adjust business development plans to suit.
* Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in Italy and why.
* Formulate market share and channel share objectives for your company using our product and distribution data.

Report Highlights


Full Report Details at
- www.fastmr.com/prod/530298_performance_and_forecast_of_the_cabin ..


While Europe's

economic backdrop of the past few years has formed the basis for many pessimistic forecasts, it is important to understand that, for many motorists, their new habits are not all driven by the same influencers.

Understanding the effect that suppliers, manufacturers, and national economic feeling can have on a motorist's purchasing habits is an important part of forecasting the shape of the service parts market.

This report uncovers the trends, attitudes, and most effective strategies for trading in Italy's cabin filter market.

Reasons to Get this Report

* Which countries are displaying the highest growth rates?
* What are the consumer behaviors regarding retailer and cabin filter brand selection in Italy's service parts market?
* What are the market shares of the key distribution channels for cabin filters in Italy?
* What is the average annual spend by consumers on cabin filters in Italy?

Report Table of Contents:

OVERVIEW
Introduction
Key findings
Falling average mileage and consumers' desire to save money are having a negative effect on the market
Italian motorists prefer to purchase their cabin filters from professional channels
Cabin filter awareness and market penetration is on the rise, and volume is expected to increase
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus marketing strategies on tradesmen and retailers rather than consumers
Independent garages represent the biggest sales opportunity for the independent aftermarket
EXISTING MARKET OUTLOOK
Volume and value
MARKET FORECAST
Volume: considerable growth anticipated as a result of the age of current filters
Value: large rise in market value expected as a result of increased sales
CHANNEL SHARE
Garages have three times the number of outlets of vehicle manufacturer networks but only 49.0% of the market
TRENDS
Awareness will grow, but replacement is currently based on professional recommendation
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's global automotive proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
TABLES
Table: Italy: cabin filter snapshot, 2007-11
Table: Italy: cabin filter snapshot, 2012-15
Table: Italy: cabin filter distribution channel market shares, 2011
FIGURES
Figure: Italy: cabin filter market volume and replacement rate, 2007-11
Figure: Italy: cabin filter labor and parts value, 2007-11
Figure: Italy: cabin filter market volume and replacement rate, 2012-15
Figure: Italy: cabin filter labor and parts value, 2012-15
Figure: Italy: spend per vehicle and spend per component, 2007-15

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.