2013-01-29 14:56:07 - Recently published research from Verdict Research, "Performance and Forecast of the Air Filter Market in Germany: 2011-15", is now available at Fast Market Research

While the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of air filters on an annual basis, it is important to consider all factors that affect motorists' air filter choices.

Scope

* Achieve revenue growth by understanding the forecast sales of air filters by country and adjust business development plans to suit.
* Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in Germany and why.
* Formulate market share and channel share objectives for your company using our product and distribution data.


Full Report Details at
- www.fastmr.com/prod/530294_performance_and_forecast_of_the_air_f ..


Report Highlights

While Europe's

economic backdrop of the past few years has formed the basis for many pessimistic forecasts, it is important to understand that, for many motorists, their new habits are not all driven by the same influencers.

Understanding the effect that suppliers, manufacturers, and national economic feeling can have on a motorist's purchasing habits is an important part of forecasting the shape of the service parts market.

This report uncovers the trends, attitudes, and most effective strategies for trading in Germany's air filter market.

Reasons to Get this Report

* Which countries are displaying the highest growth rates?
* What are the consumer behaviors regarding retailer and air filter brand selection in Germany's service parts market?
* What are the market shares of the key distribution channels for air filters in Germany?
* What is the average annual spend by consumers on air filters in Germany?

Report Table of Contents:

OVERVIEW
Introduction
Key findings
Falling average mileage and consumers' desire to save money are having a negative effect on the market
German motorists prefer to purchase their air filters from professional channels
Investing in technology to justify higher price points will alleviate falling volume
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus marketing strategies on tradesmen and retailers rather than consumers
Independent garages represent the biggest sales opportunity for the independent aftermarket
EXISTING MARKET OUTLOOK
Volume and value
MARKET FORECASTS
Volume: fluctuating market in response to recession recovery
Value: overall increase in value as rises in manufacturing and distribution costs affect prices
CHANNEL SHARES
Desire for specialized experience and meeting conditions of warranty drives market share
TRENDS
High standards lead to premium brand preferences and high component spend
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's global automotive proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
TABLES
Table: Germany: air filter snapshot, 2007-11
Table: Germany: air filter snapshot, 2012-15
Table: Germany: air filter distribution channel market shares, 2011
FIGURES
Figure: Germany: air filter market volume and replacement rate, 2007-11
Figure: Germany: air filter labor and parts value, 2007-11
Figure: Germany: air filter market volume and replacement rate, 2012-15
Figure: Germany: air filter labor and parts value, 2012-15
Figure: Germany: spend per vehicle and spend per component, 2007-15

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.