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New Market Research Report: Retail Bank Loyalty Programs: Product and Marketing Strategies


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2013-12-19 03:21:00 - Fast Market Research recommends "Retail Bank Loyalty Programs: Product and Marketing Strategies" from Timetric, now available

Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.

Scope

* This report provides an overview of product and marketing strategies for retail banking loyalty programs
* It examines social media and mobile strategies
* It looks at key technology trends and their impact on loyalty programs

Full Report Details at
- www.fastmr.com/prod/755367_retail_bank_loyalty_programs_product_ ..

Reasons to Get this Report

* Gain insights into the loyalty program marketing strategies adopted by retail banks
* Understand the various challenges faced by retail banks

in offering loyalty programs and key marketing and product strategies across all the key markets

Report Table of Contents:

1 Executive Summary
2 Loyalty Program Product and Marketing Strategies
2.1 Loyalty Program Implementation Dynamics
2.1.1 Loyalty program framework
2.1.2 Revenue generation and cost reduction strategies
2.2 Loyalty Program Strategies through Emerging Channels
2.2.1 Social media strategies
2.2.2 Mobile strategies
2.3 Key Technology Trends and Impact Assessment on Loyalty Programs
3 Appendix
3.1 Methodology
3.1 Contact Us
3.2 About Timetric
3.3 Disclaimer

List of Tables

Table 1: Loyalty Program Strategies Through Emerging Channels

List of Figures

Figure 1: Loyalty Program Framework
Figure 2: Revenue Generation and Cost Reduction Strategies
Figure 3: Key Technological Trends and Impact Assessment on Loyalty Programs

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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