2012-12-03 13:41:44 - New Consumer Goods market report from Euromonitor International: "Sanitary Protection in Kenya"
Unit prices have risen largely due to exceptionally high inflation rates. This is due to the weakening shilling that has raised costs of manufacturing, whose inputs such as energy and raw materials are imported. The additional costs due to these macroeconomic factors are subsequently pushed onto consumers in the form of raised prices.
Euromonitor International's Sanitary Protection in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts
to 2016 illustrate how the market is set to change.
Full Report Details at
Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
SANITARY PROTECTION IN KENYA
LIST OF CONTENTS AND TABLES
Table 1 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 3 Sanitary Protection Retail Company Shares 2007-2011
Table 4 Sanitary Protection Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Growth of the Middle Class Signals Higher Income and Larger Consumer Goods Market
Depreciation of the Shilling Increases the Cost of Living
Kenya Awaits 2012 General Elections in the Wake of the 2008 Postelection Violence and 2010 Constitutional Reform
Retail Channels Expand Their Reach To Cater for A Wider Consumer Market
Expansionary Activity Amongst Companies Foreseen
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2009
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Summary 1 Research Sources
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