2013-01-17 16:09:50 - Recently published research from Verdict Research, "Wickes DIY | Customer Insight", is now available at Fast Market Research

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty

Scope

* Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration
* Understand which strategies are most effective at driving customer loyalty in DIY and justify your own business investments
* Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer

the most opportunities


Full Report Details at
- www.fastmr.com/prod/530270_wickes_diy_|_customer_insight.aspx


Report Highlights

A comprehensive analysis of a retailer's customer profile

Reasons to Get this Report

* How has the profile of the consumers shopping at the DIY retailer changed over the past year and what has caused this?
* What drives consumers to shop for DIY at the retailer? What makes them disloyal?
* How many other stores do your shoppers use for DIY and what stores are these? Will these be a threat going forward?

Partial Table of Contents:

AT A GLANCE SUMMARY
Wickes DIY
SHARE OF SHOPPERS
Wickes share of shopper by demographics
Wickes share of shopper by TV region
Wickes penetration of shopper by household characteristics
Wickes share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Wickes conversion of visitors to main user by demographics and region
Wickes conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Wickes profile of shoppers by television region
Wickes profile of shoppers by household characteristics
Wickes profile of shoppers by other characteristics and ACORN classification
LOYALTY
Wickes loyalty of main users by demographics and region
Wickes loyalty of main users by household characteristics
Wickes basic drivers of loyalty and disloyalty
Wickes detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Verdict consulting
Disclaimer
TABLES
Table: Key performance indicators for Wickes in DIY
Table: Wickes changes in visitor share (%) 2008-12
Table: Wickes changes in main user share (%) 2008-12
Table: Visitor and main user penetration of ACORN classification (%) 2012
Table: Wickes changes in conversion rate (%) 2008-12
Table: Wickes changes in non-conversion rate (%) 2008-12
Table: Main stores non-converters use instead of Wickes 2012
Table: Wickes visitor and main user profiles by ACORN classification (%) 2012
Table: Wickes changes in loyalty (%) 2008-12
Table: Wickes changes in disloyalty (%) 2008-12
Table: Wickes drivers of loyalty 2008-12
Table: Wickes drivers of disloyalty 2008-12
Table: Wickes detailed drivers of loyalty 2012
Table: Cross sector matrix shopping 2012
Table: Other retailers used 2012
Table: Sample sizes by sector 2012
FIGURES
Figure: Visitor share 2008-12
Figure: Main user share 2008-12
Figure: Visitor share by demographic group 2012
Figure: Main user share by demographic group 2012
Figure: Wickes visitor share by television region 2012
Figure: Wickes main user share by television region 2012
Figure: Wickes visitor and main user share by household tenure 2012
Figure: Wickes visitor and main user share by number of people in household 2011
Figure: Wickes visitor and main user share by children in household 2012
Figure: Wickes visitor and main user share by number of cars in household 2012
Figure: Wickes visitor and main user share by working status 2012
Figure: Wickes visitor and main user share by marital status 2012
Figure: Conversion rates 2008-12
Figure: Conversion rates by demographic group 2012
Figure: Wickes conversion rates by region 2012
Figure: Wickes conversion rates by household tenure 2012
Figure: Wickes conversion rates by number of people in household 2012
Figure: Wickes conversion rates by children in household 2012
Figure: Wickes conversion rates by number of cars in household 2012
Figure: Wickes non-conversion rates 2008-12
Figure: Wickes non-conversion rates by demographic group 2012
Figure: Demographic profile of non-converting Wickes visitors 2012
Figure: Regional profile of non-converting Wickes visitors 2012
Figure: Wickes visitor profile by demographic group 2012
Figure: Wickes main user profile by demographic group 2012
Figure: Wickes visitor profile by region 2012
Figure: Wickes main user profile by region 2012
Figure: Wickes visitor and main user profile by household tenure 2012
Figure: Wickes visitor and main user profile by number of people in household 2012
Figure: Wickes visitor and main user profile by children in household 2012
Figure: Wickes visitor and main user profile by number of cars in household 2012
Figure: Wickes visitor and main user profile by working status 2012
Figure: Wickes visitor and main user profile by marital status 2012
Figure: Loyalty 2008-12
Figure: Wickes disloyalty 2012
Figure: Loyalty by demographic group 2012
Figure: Wickes loyalty by region 2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=530270&dt=t

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.