2013-03-03 10:34:22 - New Food research report from Euromonitor International is now available from Fast Market Research

Yoghurt was one of the most dynamic areas in dairy in 2012 in Italy, thanks to a wave of new product developments. Two main trends characterise the Italian yoghurt environment in 2012. On the one side, consumers were willing to trade up to gourmet yoghurts with innovative and indulgent flavours. On the other side, Italian consumers were also trying to combine health and good taste.

Euromonitor International's Yoghurt and Sour Milk Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key

factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/544841_yoghurt_and_sour_milk_products_in_ita ..


Why buy this report?

* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

YOGHURT AND SOUR MILK PRODUCTS IN ITALY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2007-2012
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2007-2012
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2007-2012
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2007-2012
Table 5 Soy-based vs Dairy-based Yoghurt: % Value Breakdown 2012
Table 6 Leading Flavours for Flavoured Spoonable Yoghurt 2007-2012
Table 7 Leading Flavours for Fruited Spoonable Yoghurt 2007-2012
Table 8 Yoghurt and Sour Milk Products Company Shares 2008-2012
Table 9 Yoghurt and Sour Milk Products Brand Shares 2009-2012
Table 10 Sales of Yoghurt and Sour Milk Products by Distribution Format: % Analysis 2007-2012
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2012-2017
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2012-2017
Table 13 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2012-2017
Granarolo SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Granarolo SpA: Key Facts
Summary 2 Granarolo SpA: Operational Indicators
Company Background
Production
Summary 3 Granarolo SpA: Production Statistics 2012
Competitive Positioning
Summary 4 Granarolo SpA: Competitive Position 2012
Unilever Italia SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 5 Unilever Italia SpA: Key Facts
Summary 6 Unilever Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Unilever Italia SpA: Competitive Position 2012
Executive Summary
Unit Price Rises As Innovation Sustains Value Growth in 2012
Frugal Consumers Tighten Their Belts
Private Label Strengthens Its Foothold in Packaged Food
Supermarkets and Hypermarkets Hold Firm Despite Increasing Competition
Modest Growth Ahead
Key Trends and Developments
Consumers Still Feeling the Impact of the Economic Recession
Italians Prefer To Stay-at-home Due To Economic Uncertainty
Consumers Looking for Health and Wellness Despite Economic Downturn
Mid-price Brands Squeezed by Increasing Polarisation
Growth of Internet Retailing
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012

Full Table of Contents is available at:
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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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