2013-03-02 15:20:04 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Air treatment products have traditionally been favoured by the high summer temperatures in Greece, resulting in very high penetration levels for the category. However, the recession and its devastating effects on disposable income took their toll on air treatment products in 2012. The category saw volume sales decline by 9%, while value sales contracted further by 15%. Cash-strapped Greek consumers were keen to cut down on any expenses considered as unnecessary, and refrained from replacing...

Euromonitor International's Air Treatment Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545110_air_treatment_products_in_greece.aspx


Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

AIR TREATMENT PRODUCTS IN GREECE
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2007-2012
Table 2 Sales of Air Treatment Products by Category: Value 2007-2012
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2007-2012
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2007-2012
Table 5 Company Shares of Air Treatment Products 2008-2012
Table 6 Brand Shares of Air Treatment Products 2009-2012
Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2012-2017
Table 8 Forecast Sales of Air Treatment Products by Category: Value 2012-2017
Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Bsh Ikiakes Siskeves Abe in Consumer Appliances (greece)
Strategic Direction
Summary 1 BSH Ikiakes Siskeves Abe: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 BSH Ikiakes Siskeves Abe: Competitive Position 2012
De'longhi Kenwood Hellas SA in Consumer Appliances (greece)
Strategic Direction
Summary 3 De'Longhi Kenwood Hellas SA: Key Facts
Summary 4 De'Longhi Kenwood Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 De'Longhi Kenwood Hellas SA: Competitive Position 2012
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
Summary 6 Vassilias SA: Key Facts
Summary 7 Vassilias SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Vassilias SA: Competitive Position 2012
Executive Summary
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 14 Sales of Consumer Appliances by Category: Value 2007-2012
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545110&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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