2012-09-29 19:52:38 - Recently published research from Euromonitor International, "Away-From-Home Tissue and Hygiene in Italy", is now available at Fast Market Research

Demand for AFH tissue and hygiene products in Italy remained somewhat slow during 2011. This was particularly the case in AFH tissue, which continued to be negatively affected by the slow pace of Italy's economic recovery, with high unemployment levels, the slow pace of recovery for the country's beleaguered consumer foodservice industry and the slow recovery of business activity.

Euromonitor International's Away-From-Home Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they

new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.


Full Report Details at
- www.fastmr.com/prod/465357_awayfromhome_tissue_and_hygiene_in_it ..


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

AWAY-FROM-HOME TISSUE AND HYGIENE IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Wipers by Type
Table 1 Away from home wipers % value sales by format 2011
Competitive Landscape
Prospects
Category Data
Table 2 Retail Tissue Sales by Category: Value 2006-2011
Table 3 Retail Tissue Sales by Category: % Value Growth 2006-2011
Table 4 Retail Tissue Company Shares 2007-2011
Table 5 Retail Tissue Brand Shares 2008-2011
Table 6 Forecast Retail Tissue Sales by Category: Value 2011-2016
Table 7 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016
Executive Summary
2011 Growth in Line With the Review Period Cagrs
Price Increases Are Mitigated by Promotional Activities and Bulk Purchases
Private Label Takes the Lead
Grocery Retailers Lead Tissue and Hygiene As the Price War Intensifies
Modest Growth Ahead, As Volume Sales Have Little Room for Organic Growth
Key Trends and Developments
Italian Ageing Population - A Challenge for Some, An Opportunity for Others
Intense Battle Between Private Label and Multinationals - A Route To Polarisation
Are Italians Becoming Greener?
New Marketing Strategies
Consumption Patterns Still Impacted by Economic Difficulties
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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