2013-09-18 08:53:52 - New Consumer Goods research report from Business Monitor International is now available from Fast Market Research
Bahrain's consumer electronics market is limited by the small size of the population, which means that devices are mostly distributed via regional hubs. Despite its small size there are considerable opportunities in Bahrain due to high incomes in the country and the propensity of the local population to spend on consumer electronics equipment. In 2012 the market received an additional boost from increases in public sector salaries. This was a government response to public unrest, which we expect to benefit the market in 2013. Smartphones and tablets are the fastest-growing device categories in the market, although big-ticket items such as LED and 3G TV sets will also contribute to the market's expected expansion. While there are many positive aspects to
Bahrain's market, it should be noted that civil unrest and an unstable political outlook pose downside risks to our forecasts for the sector's growth.
Full Report Details at
- www.fastmr.com/prod/673216_bahrain_consumer_electronics_report_q ..
Headline Expenditure Projections
Computer Sales: The market will increase from US$221mn in 2012 to US$251mn in 2013. Over our forecast period to 2017 we expect that tablets and notebook hybrids will dominate the consumer market, while demand from SMEs will also support growth.
AV Sales: The largest sector of the consumer electronics market will be driven by demand for flat-screen TV sets, taking the value of the overall market from US$349mn in 2012 to US$446mn by 2017. The launch of next-generation games consoles in Q4 2013 could result in a small boost to sales.
Handset Sales: We predict a rise from US$97mn in 2012 to US$86mn in 2013. The smartphone market is the fastest-developing segment of Bahrain's consumer electronics market, with Samsung keeping a tight grip on its market leadership while global challengers such as Apple, Huawei and Nokia maintain a strong presence.
Key Trends And Developments
The mobile handset market is booming and attracting the attention of a range of vendors. Since 2011 Nokia has lost its position of dominance, which had been based on leading the smartphone and feature phone market. Samsung has successfully replicated elements of Nokia's strategy, including localisation of services and handsets, and distribution deals, while also benefiting from the use of Google's popular Android operating system. As a result Samsung has become the preeminent handset vendor in Bahrain through its flagship Galaxy S4 and Galaxy S3 handsets and a host of mid-range devices running Android.
However BMI does not consider the handset to be static, and we expect Nokia to regain some lost ground following the release of Windows Phone Lumia devices in Q412. Furthermore, we identify vulnerability for Samsung that its device range necessitates pricing strategies do not discount the mid-range devices too far, or it could risk eroding sales of flagship devices. We therefore believe there is an opportunity for market share via disruptive pricing strategies - low margin high-end devices for example - and consider Chinese vendor Huawei to be in a strong position to make gains in the short-to-medium term. Another potential beneficiary could be BlackBerry, which released new devices running the BB10 OS in H113, although sales thus far have been limited.
Another area of strong growth is tablets, which are forecast to increasingly drive unit sales of computers, with mobile operators getting involved in selling the devices and manufacturers bringing the latest products to the market quickly. We expect some cannibalisation of notebook sales, with netbooks particularly hard hit, but SME and government demand will maintain the underlying market growth trends.
Report Table of Contents:
BMI Industry View
- Business Environment
- Table: Consumer Electronics Overview, 2010-2017
- Macroeconomic Forecast
- Table: Bahrain - Economic Activity
Industry Risk Reward Ratings
- Table: Middle East Risk/Reward Ratings
- Industry Risk/Reward Ratings
- Table: Middle East And Africa Risk/Reward Ratings
- Table: PC Sales, 2010-2017
- AV Devices
- Table: AV Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
- AV Devices
- Mobile Handsets
Industry Trends And Developments
- Table: Bahrain Distributors For Leading Brands
- Axiom Telecom
- Jumbo Electronics
- Eros Group
- Table: Bahrain's Population By Age Group, 1990-2020 ('000)
- Table: Bahrain's Population By Age Group, 1990-2020 (% of total)
- Table: Bahrain's Key Population Ratios, 1990-2020
- Table: Bahrain's Rural And Urban Population, 1990-2020
- Electronics Industry
About Business Monitor International
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010
About Fast Market Research
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