2013-08-14 18:25:00 - New Beverages market report from Canadean: "Chile Beer Market Insights 2013"
A detailed market research report on the Chile beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Chile beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The Chilean consumer has become more sophisticated in recent years. As a result of continued economic growth, consumers with more disposable income are demanding products with extra value.
What are the key drivers behind recent market changes?
A more developed consumer taste has provided producers
with the opportunity to innovate further to create new kinds of products.
What makes this report unique and essential to read?
The Chile Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Full Report Details at
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Chile Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
Key Market Issues
The beer category has been affected by a new zero tolerance drink driving law implemented in March 2012. This has led to a reduction in consumption of alcoholic beverages, especially during festivities.
Premium and super premium beers have helped the category perform positively, especially in value terms. The higher margins of these segments provide opportunities not only for the big players, but also for microbreweries.
Although not generally considered a major beer exporter, a number of local premium and super premium beers have become established in the regional market. Lead by the local beer, Kunstmann, the export market is slowly expanding.
The imported segment is clearly led by Corona, from Mexico, with a large customer base which provides the brand with an ample local market.
Leading brewer CCU dominates the market, with nearly three quarters of all beer consumption. It is driven by the strong penetration of its brands Cristal and Escudo.
Glass and can packs dominate the market. Glass holds 66% of total consumption, while can takes the other 34%. In a country with a strong tradition for refillable bottles, this trend could reverse when and if economic conditions deteriorate further.
The local economy has been performing very positively and the country is now seen as a potential market for investors around the globe.
Off-premise is dominant in the market and currently accounts for 82% of total consumption. Strong expansion by the main Chilean retailers has meant a wider geographic scope and access to more consumers.
Companies Mentioned in this Report: COMPANIA CERVECERIAS UNIDAS S.A. (CCU), CERVECERIA CHILE SA
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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