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New market study, "Hungary Telecommunications Report Q1 2013", has been published

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2013-01-01 05:53:20 - New Fixed Networks market report from Business Monitor International: "Hungary Telecommunications Report Q1 2013"

BMI View: Operators in the Hungarian mobile market are facing considerable challenges posed by a slowing growth rate in terms of subscriptions, as well as a revenue squeeze derived from macroeconomic conditions. Furthermore, these difficulties have been exacerbated by the implementation of usage-based taxation in July 2012, which may have long-term consequences. However, operator revenues are no longer facing the immediate threat of a fourth operator following the annulment of the MPVI licence, and wireless data services continue to hold considerable growth prospects. In the wireline market, opportunities for the expansion of the fixed broadband market continue to appear.

Key Data

¦ While there were no new operator data for Q312 from Vodafone or T-Mobile, Telenor reported 2,000 net additions in Q312.

This indicates a return to growth for the operator, however small, following two quarters of decline. ¦ The NMHH reported that there were 1.935mn fixed broadband connections at the end of August 2012. Of these, 299,000 were FTTx, 858,000 cable and 778,000 xDSL. ¦ There were 1.979mn PSDN telephone connections in Hungary at the end of August 2012. This was in addition to 407,000 VoIP connections and 557,000 VoCATV connections.

Full Report Details at
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Key Trends And Developments

Hungarian incumbent Magyar Telekom announced it will cut 500 workers by YE12 as it looks to reduce costs. The operator stated it expects 2013 workforce costs to be 5.6% lower than 2011 levels (excluding severance costs). BMI believes the decision to cut costs reflects the weak outlook for Magyar's home market, where it has been squeezed by a combination of competition, regulatory measures and a weak macroeconomic outlook.

In September 2012, UPC Hungary, the leading cable operator in the country, launched a dedicated mobile broadband service. The operator is launching as an MVNO offering USB dongles under the brand UPC mobilinternet. BMI believes the launch is a positive move, diversifying the operator beyond wireline services into a potentially high-growth area, but more importantly hedging the competitive threat of incumbent Magyar Telekom.

Tesco Mobile Hungary will not change its prices until March 2013. This is despite the recent introduction of a controversial telecoms tax. The MVNO said it has 3G coverage of 90.1% of the Hungarian population. It said it has had a positive start in its first year of operation, though it declined to release subscriber numbers.

In August 2012 Hungary's National Media and Infocommunications Authority changed legislation to decrease the amount of time required for the mobile number portability (MNP) process. The regulator said from the end of September consumers will be able to move their mobile number to another provider within three days, compared to the eight days currently.

Partial Table of Contents:

BMI Industry View
- Executive Summary
- Mobile SWOT
- Fixed-Line And Internet SWOT
- Political
- Economic
- Business Environment
Industry Risk/Reward Ratings
- CEE Risk/Reward Ratings
- Table: Central And Eastern Europe Risk/Reward Ratings, Q113
- Hungary
Industry Forecast
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data & Forecasts
- Table: Telecoms Sector - Monthly Blended ARPU - Historical Data & Forecasts (HUF)
- Fixed Line
- Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts
- Broadband
- Table: Internet - Historical Data & Forecasts, 2009-2017
Market Overview
- Mobile
- Table: Hungary Mobile Market Regional Comparisons, 2011
- Recent Developments
- Mobile Growth
- Market Shares
- Table: Hungary - Mobile Market Net Additions ('000), Q211-Q212
- Usage
- Networks
- Mobile Content/Value Added Services
- Table: Selected VAS Services
- Table: Mobile Contract Wins
- Mobile Operator Data
- Table: Market Overview
- Table: T-Mobile
- Table: Telenor
- Table: Vodafone
- CEE Mobile Content - Q113
- Data Heavy Content Places Networks In Spotlight
- Fixed-Line
- Table: Total Fixed-Line Subscriptions By Technology ('000), Q211-August 2012
- Broadband
- Table: Mobile Broadband Coverage, March 2012 (q-o-q increase in brackets, pps)
- Table: Magyar Telekom Pay-TV Subscriptions By Technology ('000) & Blended TV ARPU (HUF)
- Table: Wireline Developments, 2008-2012
Industry Trends And Developments
- Industry Trends And Developments
- Table: Industry Trends And Developments
Regulatory Development
- Regulatory Development
- Regulatory Developments
- Table: Mobile Termination Rates In Hungary, 2005-2010
Competitive Landscape
- Competitive Landscape
- Table: Key Players - Hungary Telecoms Sector
- Table: Selected Operators - Financial Indicators (US$mn)
Company Profile
- Magyar Telekom
- Invitel Holdings
- T-Mobile Hungary
- Telenor Hungary
- Vodafone Hungary
Regional Overview
- Ericsson Nikola Tesla
- Business Divisions
- Table: Revenue By Business Segment (HRK '000)
- Financial Performance

Full Table of Contents is available at:

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

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