2013-10-01 03:24:10 - Recently published research from Canadean, "Market Focus: Trends and Developments in the Confectionery Sector in Brazil", is now available at Fast Market Research
This report provides a concise overview of the Confectionery market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Full Report Details at
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What is the current market landscape and what is changing?
Chocolate accounts for half of the
total Confectionery sales in Brazil. With increased economic prosperity of the country's large middle class population, there has been significant change in consumer behavior. Demand for higher quality and expensive Chocolate and increased consumption of Gum products has also added to Chocolate and Gum's rapid sales growth.
What are the key drivers behind recent market changes?
Personal space and time, and Fun & Enjoyment are key trends in the Brazilian Confectionery market. The pace of modern life and all the demands it brings means that many people are seeking to create their own "bubble" of space and time where they are in control, are able to relax and unwind, and are free from the constant flow of things to do.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Confectionery sector.
Key growth categories are highlighted by analyzing the market dynamics of major Confectionery categories.
Market shares are provided for the leading brands and private labels across Confectionery categories.
An overview of packaging trends in the Brazilian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
The presence of a large young population has boosted demand for new product lines of Confectionery items in Brazil. Manufacturers, cashing in on the increased demand, have introduced a variety of Gum and Sugar products with new flavours and tastes.
Major confectioners in Brazil have boosted their marketing spending in preparation for the FIFA World Cup 2014 and Confederations Cup Football Tournament, which took place in 2013. It is likely to result in heightened competition in the overall Confectionery market for additional market shares.
The demand for Chocolate will grow at a higher rate between 2012 and 2017 in local currency terms, with annual growth rate of more than 2%, helped by seasonal sales and important sales days such as Valentine's Day and White Day.
Easter, Dia dos Namorados (Lovers' Day), and Christmas are important days for chocolate sales in Brazil; Easter alone is estimated to account for 30% of all chocolate sales in the country.
Shelf-space visibility has gained importance as brands compete with each other to secure shelf space at strategic locations in retail outlets.
Women consume more Confectionery products by volume than men. Wealthy Female Confectionery consumers account for half the total consumption in the category. The male market is skewed towards Kids & Babies, while Older Young Adult Females consume Chocolate and Chewing Gums more than the Tweens and Teens.
Confectionery products with a higher 'good for you' appeal are more in demand among Brazilian consumers. This includes sugar free gum, all natural products made with natural juices, and those with functional benefits such as teeth whitening properties.
Increased concentration of retailers in Brazil has led to the expansion of discount retailing and increased promotion of private labels. However, private label's low value share, at less than 2% in the overall Confectionary market, can be attributed to strong brand building, and continuous flow of new products by the major companies.
The majority of Confectionery products are packaged in materials such as plastic bags, aluminum foil, paper, and plastic laminated films, while the outers are mostly Paper & Board and carton boxes. Candies and Gums are individually packed and put in plastic bags or containers.
Companies Mentioned in this Report: Mondelez, Nestle, Arcor, Garoto, Pao de Acucar, Carrefour, Walmart, Cencosud.
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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