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New market study, "Mattel Inc in Toys and Games (World)", has been published


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2013-12-22 00:56:16 - Fast Market Research recommends "Mattel Inc in Toys and Games (World)" from Euromonitor International, now available

Mattel remains the largest traditional toys and games manufacturer in the world in 2012. It is responsible for the iconic Barbie brand, which has helped Mattel build even more successful brands in this category, such as Monster High. Its strategy has been to create evergreen brands by building successful franchises, and roll them out globally. Following consolidation of recent acquisition HIT Entertainment, Mattel will push to maximise revenues through building the Thomas and Friends franchise.

Euromonitor International's Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company's business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the

competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Full Report Details at
- www.fastmr.com/prod/755083_mattel_inc_in_toys_and_games_world.as ..

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Mattel Inc in Toys and Games (World)
Euromonitor International
December 2013
I ntroduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category O pportunities
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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