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New market study, "Oman Telecommunications Report Q1 2014", has been published

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2013-12-29 20:07:03 - Recently published research from Business Monitor International, "Oman Telecommunications Report Q1 2014", is now available at Fast Market Research

Oman's telecoms markets are developing rapidly with demand for data and value added services the fastest area of growth. Wireless data services have seen the strongest growth in terms of both dedicated and voice and data subscriptions. Demand for smartphones has boosted subscription growth, while improved international connectivity is at the same time driving down the cost of services and deepening the market. Meanwhile, total subscriptions are also continuing to increase, with opportunities existing due to continued population growth. However, saturation will ultimately be reached over the medium term, and we therefore expect operators to shift their strategy towards upselling higher value services to existing customers to sustain revenue growth.

Key Data

* Mobile subscriptions increased by 8.6% year-on-year (y-o-y) to

5.422mn in Q213, equal to penetration of 149.3%.
* Operators are under pressure from IP substitution of SMS services in favour of Whatsapp, Viber and other services. SMS volumes were down 46.7% y-o-y to 566mn in Q213.
* Wireless data subscriptions have continued to expand rapidly, increasing 46.8% y-o-y to 2.075mn at the end of June 2013.

Full Report Details at
- ..

Key Trends And Developments

Oman is a relatively liberalised market by regional standards, but it could move even further ahead of its peers with the privatisation of some its stake in incumbent operator Omantel. On September 17 2013, Oman's government announced plans to sell a 19% stake in Omantel, with Bank Muscat advising the sale. The stake is valued at around OMR221mn (US$575mn) based on the company's current market value. The Omani government currently owns a 70% stake in Omantel and would retain a 51% stake in the operator after this round of privatisation. The sale should introduce investment and expertise into the market, which would be particularly beneficial for the development of the wireline segment.

Meanwhile, in the mobile market, operators are facing up to the downside of wireless data service growth, particularly through the proliferation of smartphones. Smartphone users are shifting to IP alternatives to SMS such as WhatsApp, Viber and Facebook Messenger - which will squeeze operator revenues and margins by decreasing volumes of SMS. The latest regulatory data show that SMS volumes have fallen precipitously in Oman, down 46.7% y-o-y to Q213. Based on the experience of operators in developed markets, there is little prospect of a reversal of this trend, barring the intervention of the regulator to ban IP substitutes to protect government-owned operators as was the case in neighbouring Saudi Arabia.

Promisingly for Oman's business environment, but not its operators, the Telecommunications Regulatory Authority moved to deny rumours it would impose such a ban in August 2013, albeit without a full denial of the prospect of introducing the ban in future.

Partial Table of Contents:

BMI Industry View
- Mobile
- Wireline SWOT
- Political
- Economic
- Business Environment
Industry Forecast
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data And Forecast
- Table: Telecoms Sector - ARPU - Historical Data And Forecast
- Fixed Line
- Table: Telecoms Sector - Fixed Line - Historical Data And Forecast
- Broadband
- Table: Telecoms Sector - Internet - Historical Data And Forecasts
Industry Risk Reward Ratings
- Industry Rewards
- Country Rewards
- Industry Risks
- Country Risks
- Table: MENA Risks/Rewards Ratings, Q1 2014
Market Overview
- Mobile
- Regional Perspective
- Table: Oman Mobile Market Regional Comparison, 2012
- Key Developments
- Mobile Growth
- Market Shares
- Usage
- Networks
- Mobile Content
- Mobile Operator Data
- Table: Omani Mobile Market Overview
- Table: Omantel
- Table: Nawras
- Table: Resellers
- MENA Mobile Content
- Data Networks And Devices Drive Mobile VAS
- OTT Services Increase
- Operators Give Competition A Go
- M-Commerce Takes Off
- Operators Look To Non-Voice Corporate Solutions
- Fixed Line
- Table: Oman Fixed-Line Market, 2011-2013
- Broadband
- Table: Oman Fixed Broadband Speeds, June 2013
- International Bandwidth Capacity
Industry Trends And Developments
- Table: Wireline Contract Wins
- Table: Mobile Contract Wins
- Table: VAS Timeline
Regulatory Development
- Table: Oman Regulatory Bodies And Their Responsibilities
Competitive Landscape
- Table: Key Players: Omani Telecoms Sector
- Table: Omani Financial Indicators
Company Profile
- Omantel
- Nawras Telecom
Regional Overview
- Table: Huawei Recent Contract Wins
Demographic Forecast
- Demographic Outlook
- Table: Oman's Population By Age Group, 1990-2020 ('000)
- Table: Oman's Population By Age Group, 1990-2020 (% of total)
- Table: Oman's Key Population Ratios, 1990-2020
- Table: Oman's Rural And Urban Population, 1990-2020
- Table: Glossary Of Terms
- Industry Forecast Methodology
- Sources

Full Table of Contents is available at:

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

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