Today: May 31, 2016, 4:05 am

New market study, "Polishes in Hungary", has been published

Recently published research from Euromonitor International, "Polishes in Hungary", is now available at Fast Market Research 2014-08-13 08:54:57
Polishes remained dominated by international manufacturers specialising in the long-term development and continuous improvement of their brands. However, low-priced economy brands and private label saw increasing popularity at the expense of well-known brands in 2013. Polishes continued to struggle to achieve positive growth, as consumers that were facing financial difficulties proved willing to forego polishes. Due to this, polishes saw a decline in retail volume sales for the fourth consecutive year in 2013.

Competitive Landscape

Henkel Magyarorszag remained the leading player in polishes in Hungary in 2013, on a retail value sales share of39%. The key brands of the company were Polifix Pico Bello shoe polish, Sidol metal polish and Opti furniture polish, with these brands accounted for 93% of the company's retail value sales in polishes. Polifix Pico Bello remained the leading brand in shoe polish, while Sidol maintained its leadership in metal polish and Opti continued to rank second in furniture polish. Henkel's Sofix brand, which is a standard brand that offers good value-for-money, continued to lead floor polishes. Henkel was present in all categories of polishes, with its premium and standard brands, and thanks to regular advertising of its key brands, its products remained well-known to consumers.

Full Report Details at

Industry Prospects

It is predicted that manufacturers will not introduce significant new products or improve their existing ones over the forecast period. This lack of innovation is predicted to result in polishes growing slowly over the forecast period. However, as consumer purchasing power is expected to see a recovery, polishes is expected to return to positive retail volume sales growth, following the declines recorded over the review period. Nonetheless, dynamic retail volume or value sales growth is not expected, with polishes predicted to remain a relatively stable and small category in home care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Hungary?
* What are the major brands in Hungary?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:

Philip Morris International Inc in Tobacco (World)
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Geographic and category opportunities
Brand Strategy
Brand strategy

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

Published by
Bill Thompson

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