2012-09-01 18:11:51 - New Consumer Goods market report from Euromonitor International: "Deodorants in Finland"

Deodorants saw value growth stagnate with an increase of just 0.5% in current value terms in 2011 to total EUR56 million. This development resulted mainly from unit prices being frozen as manufacturers feared loss of share in an environment that was becoming increasingly competitive. Promotion and discounting are very typical in deodorants. In 2011 deodorants were actively promoted through several large-scale campaigns implemented by leading companies such as Beiersdorf Oy with its Nivea brand...

Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set

to change.


Full Report Details at
- www.fastmr.com/prod/456178_deodorants_in_finland.aspx


Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

DEODORANTS IN FINLAND
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Berner Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 1 Berner Oy: Key Facts
Summary 2 Berner Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Berner Oy: Competitive Position 2011
Bodim Port Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 4 Bodim Port Oy: Key Facts
Summary 5 Bodim Port Oy: Operational Indicators
Company Background
Chart 1 Bodim Port Oy: The Body Shop in Helsinki
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Bodim Port Oy: Competitive Position 2011
Lumene Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 7 Lumene Oy: Key Facts
Summary 8 Lumene Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lumene Oy: Competitive Position 2011
Executive Summary
Growth Rates of Bpc Slow Down As Economic Outlook Worsens
Natural Ingredients and Pharma Brands Represent Main Areas of Innovation
Best-selling Brands Gaining Share - But Opportunities for Small Brands Exist
Internet Channel Sales Take Off, Pharmacies Offer Growth Opportunities
Value Growth Expected To Accelerate at End of Forecast Period
Key Trends and Developments
Worsening Economic Outlook Hinders Growth Bpc Market Growth
Bricks To Clicks Most Successful Internet Strategy in Bpc
Companies Try To Increase Customer Loyalty With Age-targeted Line Extensions
Pharma Brands and Natural Products Strengthen Their Position
"premium" Private Label Opportunities Emerge
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=456178&dt=t

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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