2013-01-18 16:55:25 - Fast Market Research recommends "Direct Mail Advertising in the US" from IBISWorld, now available

Mail merge: Industry firms will look to boost revenue by providing more services online

Mail order pride

Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising during the harsh downturn, since they provide a cheaper, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth.

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail

or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.


Full Report Details at
- www.fastmr.com/prod/505119_direct_mail_advertising_in_the_us.asp ..


This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Companies Mentioned in this Report: Harte-Hanks Inc., Valassis Communications Inc.

Report Table of Contents:

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

About IBISWorld

IBISWorld's Industry Intelligence can assist in making better business decisions about strategies and revenue generation by gaining an instant understanding of an unfamiliar or familiar industry faster & more conveniently than previously possible. IBISWorld's reports cover over 700 United States industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles. View more research from IBISWorld at www.fastmr.com/catalog/publishers.aspx?pubid=1007

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