2013-12-14 14:01:07 - Recently published research from Euromonitor International, "Fast Food in Malaysia", is now available at Fast Market Research
Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with younger consumers since it is more affordable as compared to foods and drinks offered by chained full-service restaurants, in particular. On top of all that, delivery services and drive-through facilities provided by most fast food outlets also drive...
Euromonitor International's Fast Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
FAST FOOD IN MALAYSIA
LIST OF CONTENTS AND TABLES
Table 1 Fast Food by Category: Units/Outlets 2007-2012
Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017
Slower Value Growth Indicated for Consumer Foodservice
Healthy Food and Drinks Offering
Multinational Players Dominate Consumer Foodservice in Malaysia
Retail Outlets Within Shopping Malls Remain Major Channel
Positive Outlook for Foodservice in Malaysia Over Forecast Period
Rapid Urbanisation Causes Change in Dining Patterns
Healthier Choices Offered by Consumer Foodservice Players
Foodservice Companies Engage Online Channel As Marketing Tool
Expansion of Foodservice Operators Associated With Shopping Malls
Rising Prices Affect Consumer Demand
City Key Trends and Developments
Table 28 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
Table 29 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
Table 30 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
Full Table of Contents is available at:
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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