2012-02-22 14:56:12 - New Food market report from Euromonitor International: "Fonterra Co-operative Group in Packaged Food (World)"

Australasia's second largest dairy company and largest producer of butter, New Zealand's Fonterra Co-operative Group has also established a wide ranging presence in emerging markets. This profile analyses Fonterra's efforts to expand its presence in emerging markets through the establishment of local supply and health-orientated brand development. It also considers the most attractive growth opportunities available to the company in the developed markets of its native region.

Euromonitor International's Fonterra Co-operative Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use

it to understand opportunities and threats facing the business and the factors driving success.


Full Report Details at
- www.fastmr.com/prod/331500_fonterra_cooperative_group_in_package ..


Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Fonterra Co-operative Group in Packaged Food (World)
Euromonitor International
February 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Dairy Opportunities
Oils and Fats Opportunities
Ice Cream Opportunities
Brand Strategy
Operations
Recommendations

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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