2013-09-01 08:41:31 - Recently published research from Euromonitor International, "Home Care in Bulgaria", is now available at Fast Market Research
In 2012 the current value growth of the home care market was slower than the review period annual average, although the difference was not hugely significant. The slowdown in the Bulgarian economy, which commenced in 2009, was still evident, and also impacted the value sales of products for maintaining home hygiene. Not all categories performed equally, with laundry care, home insecticides and air care being the most successful. On the other hand, mature categories such as bleach showed very...
Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
HOME CARE IN BULGARIA
LIST OF CONTENTS AND TABLES
Current Value Growth Slows Down in Home Care Market
Launch of Innovations and Discounting Coexist in Bulgaria
Home Care Is Dominated by Five Large Companies
Modern Retailing Formats Develop at the Expense of Independent Small Grocers
Value Growth To Slow Down As A Result of Widespread Money-off Promotions
Key Trends and Developments
Recession and Unemployment Impact Value Sales
Green Products Form A Viable Niche
Specialist Retailers Win the Trust of Consumers
Digital Era Reaches Home Care
Table 1 Households 2007-2012
Table 2 Sales of Home Care by Category: Value 2007-2012
Table 3 Sales of Home Care by Category: % Value Growth 2007-2012
Table 4 Home Care Company Shares 2008-2012
Table 5 Home Care Brand Shares 2009-2012
Table 6 Penetration of Private Label by Category 2007-2012
Table 7 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Home Care by Category: Value 2012-2017
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 1 Research Sources
Balev Corp Ltd in Home Care (bulgaria)
Summary 2 Balev Corp Ltd: Key Facts
Summary 3 Balev Corp: Competitive Position 2012
Chimirex Ood in Home Care (bulgaria)
Summary 4 Chimirex OOD: Key Facts
Summary 5 Chimirex OOD: Competitive Position 2012
Ficosota Syntez Ood in Home Care (bulgaria)
Summary 6 Ficosota Syntez OOD: Key Facts
Summary 7 Ficosota Syntez OOD: Competitive Position 2012
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Summary 8 Hayat Bulgaria Chemical OOD: Key Facts
Summary 9 Hayat Bulgaria Chemical OOD: Competitive Position 2012
Mexon Ood in Home Care (bulgaria)
Summary 10 Mexon OOD: Key Facts
Summary 11 Mexon OOD: Competitive Position 2012
Table 11 Sales of Air Care by Category: Value 2007-2012
Table 12 Sales of Air Care by Category: % Value Growth 2007-2012
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2012
Table 14 Air Care Fragrances Rankings by Value 2007-2012
Table 15 Air Care Company Shares 2008-2012
Table 16 Air Care Brand Shares 2009-2012
Table 17 Forecast Sales of Air Care by Category: Value 2012-2017
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Table 19 Bleach By Type: % Value Analysis 2007-2012
Full Table of Contents is available at:
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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