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New Market Study Published: Jordan Telecommunications Report Q1 2014

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2014-01-07 21:13:45 - New Fixed Networks research report from Business Monitor International is now available from Fast Market Research

The Jordanian market recorded double-digit growth in 2013, pushing the mobile penetration rate above 140%. However, this was a mixed bag for operators as new subscriptions were taken out mainly by lower income rural areas and refugees from Syria, thereby increasing the downward pressure on ARPUs. We therefore retain our view that operators will continue to invest in their 3G networks to support a wide range of non-voice service to offset the decline in revenue growth from traditional voice services. The fixed network market will remain under pressure from mobile services, which now accounts for the majority of voice and data subscriptions.

Key Data

* There were 1.172mn net additions in Jordan's mobile market in 9M13, equivalent to a growth of

12.9% in the nine months to September 2013. This brought the penetration rate to 140.6%.
* Mobile ARPU continued its downward trend, as operators reported an average drop of more than 12% in H113.
* The fixed-line sector also contracted in 9M13, with the number of subscriptions shrinking by 6.1% during that period.
* The internet sector remains the strongest performing sector in the telecoms market, following an impressive growth of 39.2% in 9M13.

Full Report Details at
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Risk/Reward Ratings

Jordan remained in 10th position in BMI's Risk/Reward Ratings table for Middle East And North Africa in the Q114 update, with an overall score of 45.7. Jordan scores below the regional average in the Industry Rewards, Country Rewards and Country Risk categories of our ratings table. The government's decision to raise taxes on the telecoms sector poses a downside risk to subscriptions growth and operators' profitability.

Key Trends And Developments

Jordan's government has announced new regulations regarding the registration of prepaid SIM cards in the country. The changes require mobile stores to keep a photocopy of the required identification document, depending on the nationality of the customer. A wide range of documents can be used to buy SIMs, a move aimed at enabling more Syrians, who have crossed into Jordan owing to the ongoing civil war there, to acquire mobile subscriptions. We believe changing requirements for non-nationals is largely a decision to give greater access to Syrians that have fled to the country. Although this will provide a temporary boost to operators' subscriber bases, we caution it will further skew the market towards prepaid subscriptions and increase the downward pressure on ARPUs.

Mobile operators Orange Jordan, Zain Jordan and Umniah on November 4 2013 requested the cancellation of a tender for licensing a fourth operator, as the market might see negative competition. The government, however, claimed its main aim is not the introduction of a fourth operator, but the provision of better telecoms services in the country. The operators also asked the government to revoke the tax that was raised on mobile subscriptions from 12% to 24% in July, due to its negative effect on revenues, sales and profits. BMI is closely watching the outcome of these developments, which could have a considerable impact on the telecoms market in future.

Partial Table of Contents:

BMI Industry View
- Mobile SWOT
- Wireline SWOT
- Political
- Economic
- Business Environment
Industry Forecast
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data & Forecast
- Table: Telecoms - Mobile ARPU - Historical Data & Forecast
- Fixed-Line
- Table: Telecoms Sector - Fixed Line - Historical Data & Forecast
- Broadband
- Table: Telecoms - Internet - Historical Data & Forecast
Industry Risk/Rewards Ratings
- Industry Risk Reward Ratings
- Industry Rewards
- Country Rewards
- Industry Risks
- Country Risks
- Table: MENA Risks/Rewards Ratings, Q1 2014
Market Overview
- Mobile
- Regional Perspective
- Table: Jordan Mobile Market Regional Comparison, 2013
- Key Developments
- Mobile Growth
- Table: Jordan Mobile Market ('000)
- Market Share
- Networks
- Mobile Content
- Mobile Contract Wins
- Table: Selected Mobile Contract Wins
- Table: Selected VAS
- Table: Market Overview
- Table: Jordan Telecom-Orange
- Table: Zain
- Table: Umniah
- MENA Mobile Content
- Data Networks And Devices Drive Mobile VAS
- OTT Services Increase
- Operators Give Competition A Go
- M-Commerce Takes Off
- Operators Look To Non-Voice Corporate Solutions
- Fixed Line
- Table: Jordan Fixed-Line Subscriptions
- Broadband
- Table: Jordan Internet Subscriptions By Technologies
Industry Trends And Developments
Regulatory Development
- Table: Jordan: Regulatory Bodies And Their Responsibilities
- Latest Developments
Competitive Landscape
- Table: Key Players - Jordan Telecoms Markets
- Table: Selected Operators Financial Indicators (US$mn)
Company Profile
- Jordan Telecom
- Zain Jordan
- Umniah
Regional Overview
- Table: Huawei Recent Contract Wins
Demographic Forecast
- Table: Jordan's Population By Age Group, 1990-2020 ('000)
- Table: Jordan's Population By Age Group, 1990-2020 (% of total)
- Table: Jordan's Key Population Ratios, 1990-2020
- Table: Jordan's Rural/Urban Population Split, 1990-2020
- Industry Forecast Methodology
- Sources

Full Table of Contents is available at:

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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