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New Market Study Published: Lidl Ireland GmbH in Retailing (Ireland)


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2014-04-01 16:10:38 - Recently published research from Euromonitor International, "Lidl Ireland GmbH in Retailing (Ireland)", is now available at Fast Market Research

Lidl had another strong year in Ireland in 2013 as Irish consumers continued to trade down to less expensive groceries and were attracted by the heavy promotional activity from discounters. Lidl is set to continue aggressively marketing its product range, engaging in multi media advertising including television and online advertising, especially in the face of strong price competition from Musgrave and Tesco Ireland.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Full Report

Details at
- www.fastmr.com/prod/787340_lidl_ireland_gmbh_in_retailing_irelan ..

Reasons to Get this Report

* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

LIDL IRELAND GMBH IN RETAILING (IRELAND)
Euromonitor International
March 2014

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Lidl Ireland GmbH: Key Facts
Summary 2 Lidl Ireland GmbH: Operational Indicators
Internet Strategy
Summary 3 Lidl Ireland GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Lidl Ireland GmbH: Lidl, Discounters in Mullingar, Co Westmeath, Ireland
Private Label
Summary 4 Lidl Ireland GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Lidl Ireland GmbH: Competitive Position 2013

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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