2013-03-02 15:05:22 - Fast Market Research recommends "Meal Replacement in Italy" from Euromonitor International, now available

Even if Italian consumers are still considering meal replacement products basically as slimming products aiming to enhance their personal appearance, this category is starting to benefit from a more general attention on the importance of weight control. In recent times, in addition to the constant promotion of the idea of beauty as related to slimness, an effort has also been made in Italy to inform consumers on the dangers of poor diets; a number of public campaigns have been focusing on the...

Euromonitor International's Meal Replacement in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/544829_meal_replacement_in_italy.aspx


Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

MEAL REPLACEMENT IN ITALY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Meal Replacement by Category: Volume 2007-2012
Table 2 Sales of Meal Replacement by Category: Value 2007-2012
Table 3 Sales of Meal Replacement by Category: % Volume Growth 2007-2012
Table 4 Sales of Meal Replacement by Category: % Value Growth 2007-2012
Table 5 Meal Replacement Slimming by Type: % Value Breakdown 2007-2012
Table 6 Meal Replacement Company Shares 2008-2012
Table 7 Meal Replacement Brand Shares 2009-2012
Table 8 Sales of Meal Replacement by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Meal Replacement by Category: Volume 2012-2017
Table 10 Forecast Sales of Meal Replacement by Category: Value 2012-2017
Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2012-2017
Unilever Italia SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Unilever Italia SpA: Key Facts
Summary 2 Unilever Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Unilever Italia SpA: Competitive Position 2012
Executive Summary
Unit Price Rises As Innovation Sustains Value Growth in 2012
Frugal Consumers Tighten Their Belts
Private Label Strengthens Its Foothold in Packaged Food
Supermarkets and Hypermarkets Hold Firm Despite Increasing Competition
Modest Growth Ahead
Key Trends and Developments
Consumers Still Feeling the Impact of the Economic Recession
Italians Prefer To Stay-at-home Due To Economic Uncertainty
Consumers Looking for Health and Wellness Despite Economic Downturn
Mid-price Brands Squeezed by Increasing Polarisation
Growth of Internet Retailing
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=544829&dt=t

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