2012-10-18 14:42:18 - New Consumer Goods market report from Euromonitor International: "Oral Care in Nigeria"

Oral care developed positively in 2011 as current value sales rose by 10%. Growth can partly be attributed to the growing population, which has resulted in new consumer groups entering the market. Furthermore, due to competitive pricing in oral care and the presence of many brands, producers promoted brands with strong marketing and advertising activities in 2011.

Euromonitor International's Oral Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.


Full Report

Details at
- www.fastmr.com/prod/494557_oral_care_in_nigeria.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

ORAL CARE IN NIGERIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Type: Value 2006-2011
Table 4 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares 2008-2011
Table 8 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 10 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 11 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Rokana Industries Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Rokana Industries Plc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Rokana Industries Plc: Competitive Position 2011
Executive Summary
Urbanisation and Rising Consumer Income Drive Growth
Marketing and Task-specific Brands Boost Value
Foreign Brands Dominate Although Domestic Producers Make Gains
Supermarkets and Drugstores Continue To Develop As Distribution Formats
Positive Growth Forecast for Beauty and Personal Care
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 14 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 16 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 17 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 18 Beauty and Personal Care Brand Shares 2008-2011
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

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