2012-02-23 06:29:15 - Recently published research from Euromonitor International, "Rtds/High-strength Premixes in the Philippines", is now available at Fast Market Research

RTDs/high-strength premixes benefited from the growing cocktail drinking culture and the continuous efforts of domestic players such as The Bar Beverage Inc and Ginebra San Miguel Inc in introducing new brands and variants. Greater availability of domestic labels expanded the consumer base, enabling even low-income drinkers to purchase these alcoholic drinks due to lower pricing. This also allowed RTDs and high-strength premixes to compete better with beer and spirits as prices became more...

Euromonitor International's RTDs/High-Strength Premixes in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/331182_rtdshighstrength_premixes_in_the_phil ..


Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

RTDS/HIGH-STRENGTH PREMIXES IN THE PHILIPPINES
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Destileria Limtuaco & Co Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 1 Destileria Limtuaco & Co Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Destileria Limtuaco & Co Inc: Competitive Position 2011
Emperador Distillers Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 3 Emperador Distillers Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Emperador Distillers Inc: Competitive Position 2011
Ginebra San Miguel Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 5 Ginebra San Miguel Inc: Key Facts
Summary 6 Ginebra San Miguel Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Ginebra San Miguel Inc: Competitive Position 2011
Executive Summary
Stable Volume Sales in Better Economic Conditions in 2011
Trends in New Launches: Flavoured, Light and Strong Alcoholic Drinks
Widespread Use of Celebrity Endorsements To Improve Image of Local Brands
Craft Beer and Wine Importers Help To Improve On-trade Sales
Growth in Volume and Value Sales Is Projected Between 2012 and 2016
Key Trends and Developments
Expansion of Consumer Base Remains A Key Priority for Companies
Below-the-line Marketing Activities Improve Craft Beer and Wine Consumption
Widespread Use of Celebrity Endorsements Improves Image of Local Brands
Key New Product Launches
Summary 8 Key New Product Developments 2010-2011
Specialist Retailers
Summary 9 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 10 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011 - (a)
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2011 (b)
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 20 Selling Margin of a Typical Beer Brand 2011 - San Miguel Pale Pilsen
Table 21 Selling Margin of a Typical Wine Brand 2011 - Carlo Rossi
Table 22 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=331182&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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