2013-02-12 15:43:01 - New Consumer Goods market report from Euromonitor International: "Tomorrow’s Big Spenders: The Global Student Market"
The global student base is expanding, as young people choose higher education in the face of an increasingly competitive job market. Whilst rising tuition and living costs mean many students are living on a tight budget, their combined purchasing power is impressive and brands are keen to capture the loyalty of these future big spenders as they become consumers in their own right. This report examines global student behaviour and spending habits, and the opportunities they present for marketers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts,
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
TOMORROW'S BIG SPENDERS: THE GLOBAL STUDENT MARKET
LIST OF CONTENTS AND TABLES
Chart 1 Leading Global Higher Education Markets 2012
Costs and Spending Power
Characteristics of Generation Y
Attitudes Towards Technology
Attitudes Towards Travel
Euromonitor International Surveys
Overview of Generation Y
Summary 1 Generational Cohorts
Summary 2 Gen Y Characteristics
Number of Students
Table 1 Major Markets: Number of Higher Education Students 2007-2012
Chart 2 Major Markets: Higher Education Students as % Total Population 2012
Reasons for Going Into Higher Education
Chart 3 Major Markets: Youth Unemployment Rate by Country 2006-2011
Chart 4 Major Markets: Number of Foreign Students in Leading Host Countries 2007/2012
Summary 3 The Most Overseas-friendly Countries for Universities, 2011
Finance and Spending Power
Public and Private Spending on Higher Education
Table 2 Major Markets: Spending on Education Per Student in Higher Education 2007/2012
the Costs To Students
Chart 5 Major Markets: Education Costs as % Monthly Budget Among College Students, by Country
Chart 6 Methods Used by College Students to Finance Education, by Region
Table 3 Major Markets: Distribution of Financial Aid to Students in Selected Countries
Table 4 Major Markets: Education Lending - Outstanding Balance by Country 2007/2012
Chart 7 When Students Eat - Global
Chart 8 Home Eating Habits - Global
Chart 9 Reasons for Buying Ready Meals - Global
Chart 10 Dietary Restrictions - Global
Table 5 Global Sales of Weight Management Products 2007/2012
Chart 11 Willingness to Pay More for Specific Attributes - Global
Table 6 Fairtrade Sales in Leading Countries 2010/2011
Chart 12 Factors Important for Happiness and Fulfilment - Global
Chart 13 Major Markets: Frequency of Alcohol Consumption
Chart 14 Alcohol Consumption - Global
Chart 15 Time Spent Researching On-line for Educational Purposes by Gender
Chart 16 On-line Activities - Global
Chart 17 Mobile Phone Activities - Global
Chart 18 Global Sales of Smart Devices 2006/2011/2016
Summary 4 Useful Student Apps 2012
Students' Attitudes and Aspirations
Chart 19 Student Attitudes to Life - Global
Table 7 Factors That Make For a Happy Life, by Country
Chart 20 Brazil: Number of Higher Education Students 2007-2012
Chart 21 Eating Habits - Students vs Other Respondents in Brazil
Chart 22 On-line Activities - Students vs Other Respondents in Brazil
Chart 23 China: Number of Higher Education Students 2007-2012
Chart 24 Eating Habits - Students vs Other Respondents in China
Chart 25 On-line Activities - Students vs Other Respondents in China
Chart 26 France: Number of Higher Education Students 2007-2012
Chart 27 Eating Habits - Students vs Other Respondents in France
Full Table of Contents is available at:
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