2013-02-01 18:07:47 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Despite slowdown in the country's economy during the year, sales of toys and games improved at a high single-digit rate in 2011, surpassing growth in the previous year. Video games continued to outpace the larger traditional toys and games category with a better performance supported by the expansion of distribution channels, increasing number of video gamers, as well as rising incomes of urban dwellers.

Euromonitor International's Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the

market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532353_toys_and_games_in_the_philippines.asp ..


Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

TOYS AND GAMES IN THE PHILIPPINES
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Records A Better Performance in 2011
Higher Number of Double-income Families in the Country Drives Sales
Multinationals Dominate the Local Toys and Games Market
Traditional Toys and Games Stores Are Primary Distribution Channels
Toys and Games Expected To See Moderate Growth During the Forecast Period
Key Trends and Developments
Licensing: A Key Success Factor in Toys and Games
Dismal Economic Performance in 2011 Did Not Deter Toys and Games Growth
Guerrilla Marketing Is Highly Utilised
Traditional Toys and Games Retailers Is the Major Channel for Toys and Games Sales
Young Children A Key Demographic for Toys and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
International Toy World Inc in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 2 International Toy World Inc: Key Facts
Summary 3 International Toy World Inc: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 4 International Toy World Inc: Competitive Position 2011
Jc Lucas Creative Products Inc in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 5 JC Lucas Creative Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 JC Lucas Creative Products Inc: Competitive Position 2011
Js Philippines Global Corp in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 7 JS Philippines Global Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 JS Philippines Global Corp: Competitive Position 2011
Playkit Philippines Inc in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 9 Playkit Philippines Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Playkit Philippines Inc: Competitive Position 2011
Robinsons Retail Group in Toys and Games (philippines)
Strategic Direction
Key Facts
Summary 11 Robinsons Retail Group: Key Facts
Summary 12 Robinsons Retail Group: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 13 Robinsons Retail Group: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 11 Traditional Toys and Games Company Shares by Value 2008-2011

Full Table of Contents is available at:
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About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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