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New Market Study Published: Writing Instruments in Germany


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2014-03-09 12:57:47 - New Consumer Goods market report from Euromonitor International: "Writing Instruments in Germany"

Writing instruments in Germany has passed its maturity stage due to the digitalisation of offices and institutions in Germany. The digital switchover resulted in consumers' writing needs shrinking, and some German consumers stopped using the traditional pen and paper to make a vital contribution to the environment. Reflecting this trend, writing instruments' volume growth declined notably in 2013. The value growth performance of writing instruments were nonetheless stable, due to consumers.

Euromonitor International's Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis

of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/770783_writing_instruments_in_germany.aspx

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

WRITING INSTRUMENTS IN GERMANY
Euromonitor International
January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2008-2013
Table 2 Sales of Writing Instruments by Category: Value 2008-2013
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2008-2013
Table 4 Sales of Writing Instruments by Category: % Value Growth 2008-2013
Table 5 Sales of Colouring by Type: % Value Breakdown 2008-2013
Table 6 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2013
Table 7 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2013
Table 8 NBO Company Shares of Writing Instruments: % Value 2008-2012
Table 9 LBN Brand Shares of Writing Instruments: % Value 2009-2012
Table 10 Distribution of Writing Instruments by Format: % Value 2008-2013
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2013-2018
Table 12 Forecast Sales of Writing Instruments by Category: Value 2013-2018
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2013-2018
Pelikan Vertriebsgesellschaft Mbh & Co Kg in Personal Accessories (germany)
Strategic Direction
Key Facts
Summary 1 Pelikan Vertriebsgesellschaft mbH & Co KG: Key Facts
Company Background
Production
Summary 2 Pelikan Vertriebsgesellschaft mbH & Co KG: Production Sites 2012
Competitive Positioning
Summary 3 Pelikan Vertriebsgesellschaft mbH & Co KG: Competitive Position 2012
Executive Summary
Personal Accessories Sales Records Healthy Growth in 2013
Consumers Reassess the Value of Products
Personal Accessories Remains Fragmented in Germany
Specialist Retailers Remains Most Important Distribution Channel
Marginal Growth for Personal Accessories Expected
Key Trends and Developments
Consumers Opt for Affordability and Luxury
Internet Retailing on the Rise
International Key Players Neck and Neck Against Domestic Retailers
Digital Trend Results in Demand for Wider Product Line-ups
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2008-2013
Table 16 Sales of Personal Accessories by Category: Value 2008-2013
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
Table 18 Sales of Personal Accessories by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Personal Accessories: % Value 2008-2012
Table 20 LBN Brand Shares of Personal Accessories: % Value 2009-2012
Table 21 Distribution of Personal Accessories by Format: % Value 2008-2013
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
Table 23 Forecast Sales of Personal Accessories by Category: Value 2013-2018
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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