New market study, "Thailand Information Technology Report Q3 2012", has been published

2012-07-26 15:01:53 - New Computer Technology research report from Business Monitor International is now available from Fast Market Research

Thai IT spending is expected to reach US$6.7bn in 2012, up 9%, with cloud computing, social networking, applications, ultrabooks and tablets all helping to derive demand for IT products and services. The impact to the local PC market from the disruption of local production of HDDs caused by the 2011 Thailand floods continued into H112, with PC sales down by around 10% in Q112. However, a national PC penetration rate of around 18% indicates plenty of untapped market potential, and particularly fast growth is forecast in upcountry areas, where 80% of Thai people live. Currently around 70% of the Thai IT market is accounted for by Bangkok, but new IT malls are opening across the country. Meanwhile, data proliferation is

being driven by an expanding range of devices, including tablets and smartphones, and is fuelling spending on business intelligence and database solutions.

Full Report Details at
- www.fastmr.com/prod/436179_thailand_information_technology_repor ..

Headline Expenditure Projections

Computer hardware sales: US$3.8bn in 2011 to US$4.1bn in 2012, +8% in US dollar terms. Forecast in US dollar terms unchanged, but tablets are expected to provide a growth area in 2011, with potential sales of 1mn units.

Software sales: US$799mn in 2011 to US$871mn in 2012, 5% in US dollar terms. Forecast in US dollar terms unchanged, despite the problem of software piracy, which still accounts for about 76% of software. IT Services sales: US$1.5bn in 2011 to US$1.7bn in 2012, +16.0% in US dollar terms. Forecast in US dollar terms unchanged, with government initiatives helping to drive development of the cloud services market.

Risk/Reward Rating: Thailand's score was 39.9 out of 100.0. Thailand ranked tenth in the Asia region in our latest RRR table, ahead of Indonesia, but behind the Philippines and Malaysia. The country's overall ranking was brought down by a relatively low Country Risk score.

Key Trends & Developments

* Government will be in the vanguard of driving cloud computing adoption in Thailand, which is expected to grow at a triple-digit rate through 2016. In March 2012, the government launched its cloud computing service, with a three-month pilot expected to be followed by national implementation. The government has also initiated a serious drive to encourage SMEs to take advantage of cloud computing cost efficiencies to increase their utilisation of IT.
* A number of factors should support momentum in the hardware segment, including a government plan to provide 800,000 tablet computers to Grade 1 schoolchildren. Consumer demand will still continue to be the main IT market growth driver, owing to economic growth and rising income levels. Amid fierce competition, aggressive promotions and new products are likely to be unveiled by retailers, resulting in pressure on margins.
* We expect Thai enterprise spending to receive a boost in 2012 from post-flood insurance payments. However, consumer IT spending is likely to remain affected by the floods throughout 2012, as tens of thousands seek to regroup after the devastation, resulting in a reduction of disposable income for IT purchases. The production shortages have also led to a short-term increase in notebooks prices, reversing a previous trend of decline.

Report Table of Contents:

SWOT Analysis
- Thailand IT Sector SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
Asia Pacific IT Risk/Reward Ratings
- Table: Asia Pacific IT Risk/Reward Ratings
IT Markets Overview
- IT Penetration
- IT Growth and Drivers
- Sectors And Verticals
Market Overview
- Government Authority
Industry Forecast
- Table: Thailand IT Industry - Historical Data And Forecasts
Industry Forecast Internet
- Table: Telecoms Sector - Internet - Historical Data & Forecasts
Competitive Landscape
- Hardware
- Software
- IT Services
- Internet
- Wireline (Fixed-Line And Broadband) Developments
- Table: Wireline Developments, 2009
Macroeconomic Forecast
- Table: Thailand - Economic Activity, 2011-2016
Company Profiles
- Microsoft Corporation
- Hana Microelectronics
Thailand Demographic Data
- Table: Thailand's Population By Age Group, 1990-2020 ('000)
- Table: Thailand's Population By Age Group, 1990-2020 (% of total)
- Table: Thailand's Key Population Ratios, 1990-2020
- Table: Thailand's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Transport Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.