2013-01-15 13:16:23 - Fast Market Research recommends "The Perfume Shop | Verdict Company Briefing" from Verdict Research, now available

The Perfume Shop's entire stance is based on price and range, and is strong in both areas. While this is ensuring it continues to grow, it must be aware that both of these areas are easily copied by competitors and it should seek out other ways to stand out such as strong customer service and an easy to use website.

Scope

* Learn about how the perfume category is performing and how The Perfume Shop are continuing to grow sales
* Benchmark your health & beauty performance by comparing sales data and market share
* Learn about The Perfume Shop's own-label strategy

Report Highlights

While health & beauty on the whole has remained fairly resilient in the economic downturn, the perfume sector has

found it more difficult. With brands heavily dominating the sector, it is difficult for retailers to differentiate their product on anything other than price and depth of ranges.


Full Report Details at
- www.fastmr.com/prod/530209_the_perfume_shop_|_verdict_company_br ..


In 2011 The Perfume Shop aggressively opened fragrance counters in Superdrug stores which now number 50 with the remaining stores stocking the fragrance offer behind the counter.

Reasons to Get this Report

* How has The Perfume Shop performed compared to the total UK health & beauty market?
* Who are The Perfume Shop's main competitors over the next five years and how should it manage this competition?

Report Table of Contents:

OVERVIEW
Introduction
Summary
Market focused on price makes differentiation challenging ...
Loyalty scheme launched in autumn 2011;
Works with Superdrug to improve sister company's fragrance offer;
Convenience is key instore and needs to be reflected in the rest of its multichannel offer.
THE PERFUME SHOP
Verdict outlook
Market focused on price makes differentiation challenging
Own label range will be hard to establish
Convenience is key instore and needs to be reflected in the rest of its multichannel offer
Recent key events
New commercial director
Launches own label
Loyalty scheme launched in autumn 2011
Works with Superdrug to improve sister company's fragrance offer
Proposition
Financials
Sales to slow but remain positive in 2013
Space
Growth slows as shop-in-shop formats are stopped
Sector performance - health & beauty
Market shares
METHODOLOGY
Verdict company briefing
Financial information
Market size calculation
Sales density calculation
Further reading
Ask the analyst
Disclaimer
TABLES
Table: The Perfume Shop company information 2012
Table: The Perfume Shop retail proposition 2012
Table: The Perfume Shop UK key operating statistics 2008-13e
Table: The Perfume Shop trading record 2003-13e
Table: The Perfume Shop UK store portfolio 2003 - 13e
FIGURES
Figure: The Perfume Shop fascia 2012
Figure: The Perfume Shop UK sales and growth to December 2008-13e
Figure: The Perfume Shop global operating profit to December 2006-11
Figure: The Perfume Shop UK health & beauty sales (incl VAT) in calendar years 2008 - 13e
Figure: The Perfume Shop H&B sales per sq ft for financial years ex VAT 2008e-13e
Figure: The Perfume Shop UK health & beauty market share 2008 to 2013e

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

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