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New Report Available: Emergence of Merchant-Funded Loyalty Programs in Retail Banking


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2013-12-08 02:24:46 - New Financial Services research report from Timetric is now available from Fast Market Research

With the emergence of payment cards and their increasing adoption by consumers and acceptance by merchants, banks and other cards issuers have been making significant efforts to make consumers use their cards over those of their competitors. In line with this, banks have been at the forefront in issuing cards with benefits and features offered through loyalty programs. These programs allow banks to distinguish their products from the basic services offered by competitors by offering attractive deals in a variety of product categories. However, it has become apparent that bank-funded reward and loyalty programs have lost value and impact, from both the banks' and consumers' points of view. Banks and card issuers have introduced similar loyalty programs in the recent

past, which have become mutually almost indistinguishable. This has compelled banks to carry out other expensive promotional initiatives to set themselves apart. Banks and other card issuers have also realized the benefits of merchant-funded loyalty programs and consider these programs as replacements for traditional loyalty programs.

Full Report Details at
- www.fastmr.com/prod/739191_emergence_of_merchantfunded_loyalty_p ..

Scope

* This report provides an analysis of the latest merchant funded loyalty business models
* Adoption rates by country
* Insight into the merchant funded loyalty value chain

Reasons to Get this Report

* Gain insights into creating and improving a merchant-funded rewards model
* Learn about the most effective business models
* Understand the value chain of merchant-funded loyalty programs

Report Table of Contents:

1 Executive Summary
2 Emergence of Merchant-Funded Loyalty Programs
2.1 Comparing Merchant-Funded Loyalty Program Business Models
2.1.1 Traditional bonus-point and cashback programs
2.1.2 Premier merchant-funded programs
2.1.3 Member coalition and registered card program
2.1.4 Online-only merchant-funded programs
2.1.5 Proprietary merchant programs
2.2 Merchant-Funded Loyalty Program Adoption Levels
2.3 Merchant-Funded Rewards Programs - Value Chain and Parties Involved
2.3.1 Financial institutions and other card issuers
2.3.2 Merchants
2.3.3 Consumers
3 Appendix
3.1 Methodology
3.2 Contact Timetric
3.3 About Timetric
3.4 Disclaimer

List of Figures

Figure 1: Consumer Expectations from Banks' Loyalty Programs (%), 2012
Figure 2: Traditional Bonus-Point and Cashback Programs
Figure 3: Premier Merchant-Funded Loyalty Programs
Figure 4: Member Coalition and Registered Card Programs
Figure 5: Online-Only Merchant-Funded Programs
Figure 6: Proprietary Merchant Programs
Figure 7: Merchant-Funded Loyalty Program Adoption by Country
Figure 8: The Merchant-Funded Loyalty Program Value Chain and the Role of the Service Provider

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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